Ad Campaigns
CashKaro launches ThinkWomen campaign
Mumbai: As International Women’s Day draws near, CashKaro announced its landmark campaign, “ThinkWomen”, dedicated to recognising and honouring the impactful leadership roles of female founders. Slated to go live on 8 March 2024, CashKaro’s “ThinkWomen” campaign encourages brands to participate by changing their profile pictures to an image of their female founder, for the day. The initiative stands for a powerful tribute, highlighting the resilience, and brilliance of women leaders championing India’s journey towards a more inclusive and diverse business landscape.
This campaign uses a powerful story to show how Indian businesses are changing. It highlights the growing number of women leaders, shattering the image of a male-dominated world. By showcasing this rise in female power, the campaign emphasises the strong voices women now have in shaping the future of India’s business landscape.
Commenting on this initiative, CashKaro & EarnKaro co-founder Swati Bhargava said, “International Women’s Day marks a celebration of women’s competence and achievements across diverse realms. Our ThinkWomen campaign is not just a tribute but a rallying call to empower women in all aspects of life. Their multifaceted qualities, unwavering determination, commitment, and pursuit of excellence equip them as effective decision-makers, including in entrepreneurship. This initiative celebrates the extraordinary potential of women and aims to inspire more ladies to embrace leadership roles confidently.”
CashKaro has extended an invitation to prominent brands such as Nykaa, SUGAR Cosmetics, Mamaearth, Kiro Beauty, and VLCC, all of which enjoy the leadership of eminent businesswomen, to participate in this exciting initiative. The aim is for some of the country’s most outstanding brands to collectively recognize the indispensable role of women in the booming startup ecosystem and beyond. Through this campaign, CashKaro urges the business community to collectively honour the contributions of women leaders, in shaping the future of our entrepreneurial and economic landscapes.
The campaign has been launched across the brand’s social media properties including Instagram, Twitter, and YouTube handles.
Facebook:https://fb.watch/qE0ApXWkGi/
Linkedin: https://www.linkedin.com/feed/update/urn:li:ugcPost:7171054738396884993/
Twitter: https://twitter.com/Cashkarocom/status/1765310379331092632
Instagram: https://www.instagram.com/reel/C4K8n0tLgOl/?hl=en
Youtube: https://youtu.be/d95EZweRlok
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
