Ad Campaigns
CashKaro launches ThinkWomen campaign
Mumbai: As International Women’s Day draws near, CashKaro announced its landmark campaign, “ThinkWomen”, dedicated to recognising and honouring the impactful leadership roles of female founders. Slated to go live on 8 March 2024, CashKaro’s “ThinkWomen” campaign encourages brands to participate by changing their profile pictures to an image of their female founder, for the day. The initiative stands for a powerful tribute, highlighting the resilience, and brilliance of women leaders championing India’s journey towards a more inclusive and diverse business landscape.
This campaign uses a powerful story to show how Indian businesses are changing. It highlights the growing number of women leaders, shattering the image of a male-dominated world. By showcasing this rise in female power, the campaign emphasises the strong voices women now have in shaping the future of India’s business landscape.
Commenting on this initiative, CashKaro & EarnKaro co-founder Swati Bhargava said, “International Women’s Day marks a celebration of women’s competence and achievements across diverse realms. Our ThinkWomen campaign is not just a tribute but a rallying call to empower women in all aspects of life. Their multifaceted qualities, unwavering determination, commitment, and pursuit of excellence equip them as effective decision-makers, including in entrepreneurship. This initiative celebrates the extraordinary potential of women and aims to inspire more ladies to embrace leadership roles confidently.”
CashKaro has extended an invitation to prominent brands such as Nykaa, SUGAR Cosmetics, Mamaearth, Kiro Beauty, and VLCC, all of which enjoy the leadership of eminent businesswomen, to participate in this exciting initiative. The aim is for some of the country’s most outstanding brands to collectively recognize the indispensable role of women in the booming startup ecosystem and beyond. Through this campaign, CashKaro urges the business community to collectively honour the contributions of women leaders, in shaping the future of our entrepreneurial and economic landscapes.
The campaign has been launched across the brand’s social media properties including Instagram, Twitter, and YouTube handles.
Facebook:https://fb.watch/qE0ApXWkGi/
Linkedin: https://www.linkedin.com/feed/update/urn:li:ugcPost:7171054738396884993/
Twitter: https://twitter.com/Cashkarocom/status/1765310379331092632
Instagram: https://www.instagram.com/reel/C4K8n0tLgOl/?hl=en
Youtube: https://youtu.be/d95EZweRlok
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
