Brands
Lexar conducts an extensive Pan India channel roadshow to boost it’s retail network in India
Mumbai: Lexar, a provider of memory and storage solutions, in collaboration with its national distributors Redington Ltd, Creative NewTech Ltd, and New Color India Films, organised a massive channel pan-India roadshow, including metro cities like Delhi, Mumbai, Bengaluru and Chennai, to further strengthen and expand the Indian distribution network and to bring their innovative product portfolio in India. This series of roadshows is aimed at meeting the partners, building bridges, forging new partnerships, and to also ensure consumers are getting zero data loss protection, no counterfeit but genuine storage solutions with blazing speeds and massive capacities, and the best customer service with no limitations in India.
The memory solution industry in India is currently witnessing significant growth, mainly driven by factors such as rising demand for data storage & security, rise in the content creation industry and the adoption of cloud computing. Furthermore, the government’s push for digitalization and internet penetration has created a favourable environment for the memory solutions provider in the market. With the increasing popularity of gaming, multimedia content, and data-intensive tasks has fuelled this growth.
Lexar is all set to bring its comprehensive range of Portable SSD, next-gen gaming RAM, Micro SD cards and Gen 5 NVMe SSD to the Indian market, to cater to an increased demand for high-speed, high-capacity memory solutions in the industry. The company’s latest portfolio is designed by over 1000 R&D engineers and tested on more than 2000 devices, ensuring no data loss or counterfeit products in the market.
Commenting on the same, Lexar general manager of the Middle East, Africa, and the Indian Subcontinent Fissal Oubida, said, “Lexar’s market share is steadily expanding across India, this reflects our commitment to meeting the evolving needs of our Indian clientele. We are actively establishing a strong position in components, SSD, and DRAM segments. The market dynamics and evolving technology landscape suggest a promising future for our innovative solutions. As India continues to embrace digital transformation and technological advancements, we are excited about the potential for Lexar to make a meaningful impact in the lives of Indian consumers and businesses alike.”
He further added, “Our innovative product lineup, offering high speeds and large capacities, is a testament to this commitment. We are thrilled about Lexar’s potential to significantly influence the lives of Indian consumers. Our interactions reaffirmed our commitment to understanding the unique needs and aspirations of our Indian clients. We are dedicated to forging strong partnerships, delivering exceptional value, and contributing positively to the dynamic Indian market. Each interaction inspires us to embrace future opportunities and contribute meaningfully to the growth and prosperity of the communities we serve.”
In addition to the roadshow, Lexar will be conducting energized digital campaigns and channel strategies to educate customers about the innovative use of Lexar products through authorized distributors in India. The company is committed to launching localized customer support channels in both Tier 1 & Tier 2 cities to provide comprehensive after-sales service. To enhance its recall value, Lexar also plans to brand itself in more than 200 retail shops in each metropolitan city in India.
Lexar remains committed to ensuring its products are readily available across India. The company assures its channel partners a seamless product replacement with no limitations and the best customer service. As a testament to this commitment, the company will be expanding its professional team in India to a 12-member team by the end of Q2 this year.
All Lexar products will be available in all major retail and e-commerce outlets, including Croma, Reliance Digital, Amazon, and Flipkart, ensuring wide availability to consumers.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
