DTH
Videocon d2h Selects Brocade Ethernet Fabrics to Turbocharge its Data Center Networks
MUMBAI: India’s fastest-growing Direct-To-Home (DTH) satellite broadcaster has selected Brocade® Ethernet fabric solutions to revamp its data center networks. Videocon d2h, a unit of Videocon Industries (BSE: 511389, NSE: VIDEOIND), deployed innovative Brocade VCS® Fabric Technology running on Brocade VDX® switches within its new and existing data centers in order to support continued rapid business growth.
India is the world’s most competitive DTH satellite market with the participation of six private service providers and India’s state-owned TV broadcaster. When Videocon d2h launched its services in 2009, it was last to enter the field, yet it managed to attract more than 10 million subscribers in just over four years, putting it within 30 percent of the much longer-established market leader.
“Thanks to pioneering high-end services—such as full 1080i high-definition channels ,3D programming, PVR, USB PVR, and so on—we’ve been adding around a million new customers a quarter in the recent past ,” said Samir Dhaga, Vice President, IT at Videocon d2h. “With such rapid business growth, there has been an exponential increase in the internal data center traffic. With the 1 Gbps network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a program to expand capacity by building a third data center and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualisation, availability, and manageability.”
Brocade VDX 6720 switches were initially deployed at Videocon D2h’s new data center, which was specifically designed to support virtualisation, with the deployment at the company’s two other facilities following in a second phase. Along with other members of Brocade VDX family, the Brocade VDX 6720 switches feature Brocade VCS Fabric technology, which enables Videocon to “flatten” its data center networks, provide Virtual Machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.
Each fabric operates as a single virtual Ethernet device, which greatly simplifies management. Moreover, the approach eliminates the use of the Spanning Tree Protocol (STP), which would otherwise be a serious impediment to virtualised data center performance. The single-layer Ethernet fabric is also highly efficient and resilient, with load-balanced multipathing at Layers 1, 2, and 3 and support for multiple Layer 3 gateways.
“Clearly, a smart networking decision was required in order to address existing and potential bottlenecks arising from the adoption of data center virtualisation. We conducted a thorough study of the available options—including six months of testing—before deciding on Brocade VDX switches as our data center networking platform going forward,” added Samir Dhaga.
“Videocon d2h’s progress has been spectacular, which has necessitated the rapid adoption of next-generation networking technologies to match the business requirements,” said Edgar Dias, regional director for Brocade India. “Brocade Ethernet fabric solutions address Videocon d2h’s entire data center networking needs: extreme speed, scalability, non-stop resiliency, VM-awareness, and automation in terms of manageability.”
Post implementation, Videocon d2h was delighted that Brocade delivered in performance, application integration, connectivity, interoperability, and management integration beyond their expectations. Brocade will be a key technology partner for the implementation of high-speed fabric technologies in their upcoming data centers.
About Brocade Brocade (NASDAQ: BRCD) networking solutions help the world’s leading organisations transition smoothly to a world where applications and information reside anywhere. (www.brocade.com) © 2014 Brocade Communications Systems, Inc. All Rights Reserved.
ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, VCS, VDX, and Vyatta are registered trademarks, and The Effortless Network and The On-Demand Data Center are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
