MAM
Crocs in India teams up with Vedang Raina and Rasha Thadani
Mumbai: Crocs Inc, an innovative casual footwear, embarks on an exciting journey of self-expression. The brand announces its collaborative partnership with emerging talents Rasha Thadani and Vedang Raina, aligning with its core value of “Come As You Are,” celebrating individuality and authenticity. With this partnership, Crocs acts as a canvas to express oneself through the eyes of these GenZ icons.
At the heart of this collaboration lies the essence of Crocs’ ethos, “Come As You Are.” Teaming up with Vedang and Rasha, Crocs aims to showcase how its footwear, especially with customizable Jibbitz™, empowers individuals to embrace their true selves. With Vedang Raina and Rasha Thadani, Crocs is on a mission to ignite a style revolution where self-expression knows no bounds.
Commenting on the collaboration, Rasha Thadani said, “Being able to work with Crocs is a dream come true for me. It’s such a colourful, playful brand, and I absolutely love that their motto is ‘Come as you are’. I’m all about self-expression and creativity, so Crocs’ core values resonate deeply with my own. I’m eager to see the magic we can create together.”
Echoing her sentiments, Vedang Raina added, “I’m thrilled to have the opportunity to collaborate with such an iconic brand. Their jibbitz charms are super innovative – it’s incredible how much you can tell the world about yourself with each little charm. Crocs is all about letting your true colours shine, and now I get to be a part of that. I’m excited to see where this next step in my journey takes me.”
Crocs vice president & general manager- India, Middle East and Africa Sumit Dhingra commented on the brand’s association with the two talents, “As we enter the next chapter of Crocs’ journey in India, we’re thrilled to join forces with Vedang and Rasha. Their emergence as new faces in the Indian entertainment scene brings a refreshing perspective, and we’re confident that, together, we can continue to drive relevance for our Classic Clogs and Jibbitz across the nation.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
