Brands
Sachin Tendulkar launches ‘ShuddhPaani, Swastha Bharat’
MUMBAI: “According to national healthcare survey 2013, less than one-third of households in India drink purified water which is disturbing given the progress India has made otherwise since Independence,” said cricketer Sachin Tendulkar while launching ‘ShuddhPaani, Swastha Bharat’, a Livpure Foundation initiative.
The cricketer has joined hands with Livpure Foundation, which works as a catalyst in policy advocacy, technological innovations and mobilisation of health providers and communities on clean drinking water and launched CSR campaign ‘Shuddh Paani, Swastha Bharat’.
“Since worldwide infectious diseases such as waterborne diseases are the number one killer of children under five years of age, I feel proud to be associated with this initiative to safeguard children’s health to the best of my abilities for the wellbeing of every child in order to reduce/ eradicate child mortality in India,” added the cricketer.
Livpure Foundation also helps develop partnerships that pool competencies and resources, particularly in its role as advocate, facilitator and coordinator, helping stem the spread of water-borne diseases.
SAR Group founder Rakesh Malhotra said, “Access to safe drinking water on sustainable basis constitutes a fundamental and inalienable human right for everyone in India. Livpure Foundation has been established to bring into focus this critical problem facing a large population globally and especially India since as per WHO more people die from unsafe water than from all forms of violence including war.”
According to WHO, an estimated 5,02,000 Indians are affected by waterborne diseases annually. 3,61,000 children under the age of five die each year from diarrhea. Clean drinking water is the only solution to this epidemic problem.
“There is an immediate need for more such movements/ initiatives/ campaigns because of consequential water contamination in the country. Inadequate drinking water is an important risk factor, particularly in low-income settings. ‘ShuddhPaani, Swastha Bharat’ will restore the cleanliness of the water bodies and will help in maintaining the ecological balance of the environment and we can look forward to a clean and green country,” Tendulkar further added.
The Livpure Foundation endeavours for a pan India presence with thrust in urban slums and the selected states which confront acute water crisis or water pollution. The focused states are; Bengal, Bihar, Odisha, Madhya Pradesh, Uttar Pradesh, Uttarakhand, Chhattisgarh, Punjab, Rajasthan and Haryana.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.








