Kids
Nickelodeon and Sonic drive away the Back to School Blues
MUMBAI: Dealing with back-to-school blues with your kids? Nickelodeon is around to ease the stress. The kids’ franchise, comprising of Nick, Sonic, Nick Jr. and Teen Nick, will make school time happy time by bringing kids favourite Nickelodeon toons straight into the classrooms. Nickelodeon is geared up to take interactivity and engagement to a whole new level with their latest back-to-school programme starting August. The kids cluster intends to engage 600 schools across 19 cities over the next 6-8 weeks.
Nickelodeon, the store-house of comedy where “Funny Rules”, will introduce ‘Nickelodeon Class Mein Blast Co-Presented by Ranbaxy Chericof’. This new campaign will get its three musketeers; Motu Patlu, Pakdam Pakdai and Ninja Hattori out of television and into 400 schools across 11 cities to ensure that kids in schools are welcomed back with a bang! Nickelodeon will host fun activities inculcating values around friendship and team-building, characteristics that are synonymous with the Nicktoons. The channel takes the campaign on-air by inviting kids to watch the channel from 6 PM to 7:30 PM, answer simple questions and win exciting Nick goodies. The channel is also airing fresh episodes of the three light hearted comedy shows to entertain kids when they get back home from school.
Sonic, the destination for real action and adventure, is pumping in the adrenalin with its school campaign ‘Sonic Be the Ranger’. Power Rangers will be travelling across 200 schools in 8 cities engaging kids through activities that truly bring out the real ranger in kids. With the aim of inculcating bravery and courage in kids, Sonic has appointed a fitness instructor for each of the classroom sessions to teach school children some cool moves around self-defence. To take this engagement on-air, the channel is inviting kids to come and watch ‘Power Rangers’ from 1 pm to 2 pm every day, answer simple questions and win prizes. Sonic has also introduced fresh content including the new series ‘Extreme Football’. The show follows the adventures of five teams of teenagers who compete every weekend in an extreme football tournament.
Speaking about the campaigns, Viacom18 Media EVP and business head, kids cluster Nina Elavia Jaipuria said, “The Nickelodeon franchise believes in the Touch, Play and Feel mantra and keeping this at the core of all that we do, we have taken the adorable Nickelodeon and Sonic characters out of the television sets and brought them into the real, day to day environment of the kids. With this large experiential campaign we are sure to bring more laughter and fun to school time.”
The six week long school activity on Nickelodeon and Sonic will traverse over 19 cities covering Mumbai, Delhi, Chennai, Bangalore, Jaipur, Bhopal, Indore, Lucknow, Kanpur, Ghaziabad, Kolkata, Allahabad, Varanasi, Aurangabad, Chandigarh, Nagpur, Meerut, Pune and Nasik. Nickelodeon Class Mein Blast has been co-presented by Ranbaxy Chericof with associate sponsors Hajmola Chuzkara, Dabur Red Toothpaste and Act II and Sonic Be the Ranger campaign has associate sponsors Dabur Red Toothpaste and Act II.
Nickelodeon has fresh interactivity for its digital audience as well and will celebrate Friendship Day on www.nickindia.com and on social media through https://www.facebook.com/nickindia by exciting kids to create an online “Buddy Book” with pictures of their friends.
In addition, Sonic is introducing the ‘Which Turtle Are You?’ activity on www.sonicgang.com and on its social page https://www.facebook.com/sonicgang. Fans will be able to participate in contests and win cool exciting Teenage Mutant Ninja Turtles goodies.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
