DTH
Dish Network and A+E sign multi-year contract renewal deal
MUMBAI: TV viewers in the US will be happy for Dish Network and A+E Networks have decided to continue with their content sharing deal. The duo has agreed to terms for a multi-year contract renewal. With this, Dish customers will have access to A+E Networks’ high-quality content and award-winning programming from its entire portfolio.
This innovative agreement includes OTT multi-stream rights for live and Video-on-Demand (VOD) content. It also expands Dish customers’ access to programming on the satellite service through increased distribution of H2 and FYI in the America’s Top 200 programming package, as well as authenticated live and VOD A+E Networks’ programming on Internet-connected devices.
The renewal applies to the entire suite of A+E Networks’ channels, among the top brands in the media landscape, including: A&E, Lifetime, History, LMN, FYI, H2, History en Espa?ol, Crime + Investigation and Military History.
“I am pleased to call A+E Networks an innovative partner in developing this wide-ranging, creative agreement that will help to define the future of TV,” said Dish president and CEO Joseph P. Clayton through a statement. “Together we are enhancing the customer experience with fresh, dynamic programming that Dish customers will be able to watch when and how they prefer,” he added.
The new OTT rights allow access to A+E Networks’ content through a future multi-stream subscription service of linear and VOD content. With this capability, the content will be available to an untapped segment of customers that is seeking a flexible, content-driven and internet-accessible service.
“We have had a great partnership with Dish for many years and we are delighted that this renewal will carry our partnership well into the future,” said A+E Networks president and CEO Nancy Dubuc. “We are thrilled that Dish’s valued customers will be able to enjoy A+E Networks’ award-winning portfolio of brands across their multiple platforms. We continue to grow and make significant investments in new brands, and as such, we’re particularly pleased with the expanded distribution of FYI and H2.”
The renewal also expands the authenticated A+E Networks programming available to Dish customers at home or on-the-go via internet-connected devices – televisions, computers, smartphones, tablets, gaming consoles and other devices. Dish customers will be able to use the Dish Anywhere app, dishanywhere.com or A+E Networks’ web properties and apps to view live, VOD and full-season content.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
