MAM
DDB Mudra North appoints Subhashish Dutta as senior CD
MUMBAI: Subhashish Dutta has joined DDB Mudra North’s formidable creative force as senior creative director (Art). He will be reporting to creative head Sambit Mohanty.
After completing his BFA from College of Art (Delhi), Dutta’s advertising odyssey started out with Capital Advertising. In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann before joining DDB Mudra (his second stint here). His diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising. Subhashish has been actively involved in the creation and evolution of various brands like Nokia, Wrigley’s, Philips, Volkswagen, ESPN Star Sports, Jaypee Group, LG, Electrolux, Domino’s, Honda, Maruti, Dabur, Emami, NIIT, UNICEF, Videocon, Reebok and more.
Dutta said, “It feels great to be part of DDB heritage where you get to work with such a young team with full of energy and enthusiasm. And I’m looking forward doing some fantastic work too.”
Mohanty said, “Subhashish is a fantastic guy both in terms of talent and spirit. With him in place, our senior creative leadership is complete. His cheerful presence will undoubtedly make a positive difference to our work and workplace.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
