e-commerce
Tripartite MoU signed between USOF, Prasar Bharati and ONDC
Mumbai: Universal Service Obligation Fund (USOF) under Department of Telecommunications (DoT), signed a tripartite MoU with Prasar Bharati (under the Ministry of Information & Broadcasting) and Open Network for Digital Commerce (a Digital Public Infrastructure (DPI) initiative of Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry) to proliferate affordable and accessible digital services across the country. The objective of the MoU is to bundle broadband services with OTT and e-commerce platforms for rural India riding on BharatNet infrastructure under the USOF.
USOF has been instrumental in enabling highspeed broadband and mobile connections across Gram Panchayats (GPs) and villages in the country. This MoU will enable the bundled Prasar Bharati OTT as a service, including linear channels, Live TV and on-demand content, among the end consumers while USOF will ensure efficient and highspeed broadband services in rural and remote areas. The national public service broadcaster, Prasar Bharati, with an unparallel legacy content, consumer reach and brand recall, will source and produce content that will run on its OTT platform. In addition, the Open Network for Digital Commerce (ONDC), a leading player in digital infrastructure, will provide the technical expertise and necessary framework in enabling digital commerce in products & services. This will be expanded to cover more services like education, health, training, credit, insurance, agriculture amongst others.
The PM’s vision and MoC’s unwavering commitment to foster a conducive environment for digital innovation underpins this truly unique collaboration synergizing connectivity, content and commerce to empower rural India.
The MoU was signed in the presence of Dr Neeraj Mittal, Secretary (Telecom), Sh. Niraj Verma, Administrator, USOF, Sh. T. Koshy, MD & CEO, ONDC, Sh. A.K. Jha, ADG, Platforms, Prasar Bharati and Sh. Sunil Kumar Verma, Joint Secretary, DoT.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
