MAM
AFAA launches DigiAsia
MUMBAI: The Asian Federation of Advertising Associations (AFAA) announced the launch of their new property DigiAsia a bi-annual event which will be held from 11 to 14 November 2014 in Taipei.
According to AFAA chairman Pradeep Guha it caters to a growing need amongst creative, management, design and technical professionals to have a truly global digital congress. He adds: “This is a very happy day for us. After the AdAsia which has become a respected and looked-forward-to event on the roster of all senior communications professionals, DigiAsia is a new property AFAA has curated. As we all know, Taiwan has been at the forefront in this space, and therefore we felt it was the ideal place to organise this event.”
DigiAsia will provide delegates an opportunity to learn from experts, share with peers and be inspired by cutting-edge innovation. With several interesting formats, there will be a Digi Forum with 20 experts in the field. There will also be a unique Digi Matching session between entrepreneurs and business leaders.
Brands
LTM secures $100M deal to power european MedTech’s hearing innovations
Seven-year partnership blends tech, apps, and regulatory smarts for sound solutions
MUMBAI: LTM, the business creativity partner to global enterprises, has landed a blockbuster $100 million deal with a leading European MedTech firm specialising in cutting-edge hearing solutions.
Over the next seven years, LTM will bring its innovation engine, iNXT, into play. This cross-industry platform helps companies navigate the merging worlds of physical and digital, and for the MedTech client, it promises a seamless tech makeover.
LTM’s role will cover the MedTech’s main hearing instrument brands and private labels, including wearable devices, the fitting application used by hearing care professionals, and the mobile app that lets users control their devices. Beyond development, LTM will guide the firm through complex compliance and regulatory frameworks, ensuring every beep, buzz, and click meets strict European standards.
With this deal, LTM is not just tuning into the MedTech sector, t’s setting the volume on innovation and tech-savvy support for the years ahead.
