News Broadcasting
Zee Media Campaign ‘My Earth My Duty’ created World Record
MUMBAI: Zee Media Corporation Limited (ZMCL) has been going forward with 5th edition of its Campaign MEMD and the campaign addresses the issue of further degradation of environment, which is vital for our very existence. It is aimed at sensitizing and encouraging people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. The objective of the campaign this year is to plant at least 10 Lacs saplings across the country involving citizens from all walks of life including children, women and senior citizens.
MEMD campaign by ZMCL comes in the wake of rising concern about continuous environmental degradation and its adverse impact on entire human kind. It is a clarion call to everyone for joining hands to protect our beloved mother earth.
Concerned with global warming, climate change and also to abolish the effect of environmental hazards that nature is facing due to degradation, the paramilitary Border Security Force (BSF) associated with Zee Media ‘My Earth My Duty’ Campaign. BSF, besides providing security along the border areas of the country has taken a special initiative to safeguard the environment as well.
Zee Media ‘My Earth My Duty’ Campaign in association with BSF, today created history by planting more than 2.0 lakhs saplings in 30 minutes. The plantation was done across the centers of BSF. The massive drive started today at 10.00 AM and were over till at 10.30 AM.
Talking on the expectation from the campaign this year, Rohit Kumar, Vice President, Marketing, ZMCL said, “Zee Media as a responsible Media House has been continuing with ‘My Earth My Duty’ from last five year with an aim to sensitize and encourage people to take concrete actions towards mitigating the effects of Climate Change and Environmental Degradation. I am happy that MEMD has surpassed all barriers by completing a mammoth exercise of planting more than 2.0 lakhs saplings within 30 minutes thus creating a ‘World Record’.
While addressing eminent personalities present during the plantation campaign, DG, BSF Sh. D.K Pathak said, “We are proud to partner with ZMCL and wish them best luck for this great initiative. Environment does play a pivotal role in our lives and we must take adequate step to preserve it. BSF is committed to safeguard environment along with country’s border.”
Speaking on this occasion, Vijaya Ghose, Editor, Limca Book of Records said, “Zee Media Corporation Limited has entered into the Lima Book of Records twice. They have created history by planting more than 2.0 lakhs saplings within 30 minutes with Border Security Force (BSF). We support this initiative of India’s largest news network and wants support from across genre. We also believe that more corporate should come forward to take this noble cause to safeguard environment.”
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
