Ad Campaigns
Cordlife India earmarks Rs 15 crore for marketing, branding in FY15
KOLKATA: Cordlife India, a healthcare company, which had spent less than Rs 10 crore on the marketing activities last fiscal, has increased the budget outlay to around Rs 15 crore in the current fiscal 2014-15. This, to strengthen its presence in the country.
Recently, this umbilical cord and cord blood processing, testing and cryo-preservation company launched its first advertising campaign, with an aim to encourage to-be parents to take the first step of responsibility. While Rediffusion Y&R created the TVC in Hindi, English and even Bengali, the company is looking at translating the ad in other regional languages as well.
Cordlife MD Meghnath Roy Chowdhury says, “We want to strengthen our presence in the country. Right now, we have 60 centres in India. We had a good digital presence so far, but now we have increased the spent in keeping with our expansion plans.”
Chowdhury informs that while the company grew by almost 100 per cent in the last fiscal, it is hoping at growing by more than 150 to 200 per cent this year.
The advertisement brings out the importance of stem cell banking. More so it also shows how the process could ensure safety of the child. “Parenthood is the best feeling for anyone planning a family but it also comes with a lot of responsibility,” opines Chowdhury.
“The communication reflects the joys of parenting and the happiness that shines through an entire household when a baby is born in that family. It explores various emotions of the to-be parents as they get ready for a new beginning in their lives before entering a product window which details the merits of stem cell banking,” he adds.
The campaign reaches out to the urban couples who are not only well informed but give utmost preference to the safety of their family. “The communication shows the importance of cord blood stem cell banking and how the technologically backed practice can prove to be a boon for the child in future. It not only creates awareness for the brand – Cordlife, but also proves to be beneficial for the industry,” he says.
Chief creative officer for the current TVC is Komal Bedi Sohal, while executive creative directors are Piyash Ghosh and Nilanjan Dasgupta.
Cordlife operates one of the largest networks of umbilical cord and cord blood stem cell banks in the Asia Pacific region covering Singapore, Hong Kong, India, Indonesia, Philippines and has strategic investments in China Cord Blood Corporation (CCBC), one of the leading Stem Cell Bank in China.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
