Brands
Tissot Launches Dedicated Asian Games Collection
MUMBAI: Tissot, famous Swiss watch brand, known for its accuracy, added one of the world’s largest sporting events to its portfolio of partnerships, becoming Official Timekeeper of the 17th Asian Games Incheon 2014. Whether it is for the athletes themselves or the billions of fans across Asia, Tissot has created a special collection for all, to make this time memorable, keeping the dynamic nature of the games in mind. The Tissot Asian Games Collection is comprised of watches from classic to sporty, with unique designs to suit every taste. The watches are synonymous with Tissot’s Timekeeping precision. To mark the occasion, Indian trap shooter specialist Manavjit Singh Sandhu was joined by model and actress Kriti Sanon, for an exclusive event at Select City Walk Tissot Boutique in New Delhi.
Speaking about the event, Manavjit Singh Sandhu said, “the Asian Games is one of the largest sporting events in the world and it gives me great pleasure to be a part of the celebrations with Tissot, right before the Games kick off. I am delighted with my Tissot Asian Games Collection watch. It is a souvenir that I will always cherish. I wish all the players the very best and hope India brings in many laurels.”
The Tissot Asian Games Collection includes –
• Tissot PR 100 Automatic Asian Games Special Editions 2014 – Tradition in action
• Tissot PRC 200 Chrono Quartz Asian Games Special Editions 2014 – Class in action
• Tissot Luxury Automatic Asian Games Limited Editions 2014 – Style in action
• Tissot Asian Games Special Edition 2014 – Dynamism in action
• Tissot T-Touch II Asian Games Limited Edition 2014 – Innovation in action
Priced between INR 54400 and INR 28000, The Asian Games Collection is definitely something one will treasure for a lifetime.
Brands
Amit Kumar Nanchahal elevated to brand communications head – international beverages at PepsiCo
Seasoned reputation strategist takes charge of international beverages portfolio after steering corporate narrative in India and South Asia
GURGOAN: PepsiCo has handed the communications reins of two of its punchiest brands to a veteran insider. Amit Kumar Nanchahal has been appointed brand communications head, international beverages for Sting Energy and Mountain Dew, marking his latest ascent in a career spanning more than two decades in corporate storytelling and sustainability strategy.
Based in Delhi, Nanchahal will now oversee global communications for Sting Energy and Mountain Dew across international markets, sharpening brand narratives in an increasingly competitive and youth-driven energy drinks segment.
The move follows his stint as head of corporate communications for India and South Asia at PepsiCo, where he drove the company’s food and beverage marketing communications, sustainability messaging, digital outreach and internal communications. Over seven years at the American beverages giant, he has moved steadily up the ladder, from associate director overseeing food category and sustainability communications to the top communications post for international beverages.
Before PepsiCo, Nanchahal cut his teeth in high-stakes corporate environments. At Ola, he led corporate communications and advocacy, positioning the ride-hailing firm as a sustainability-focused mobility player while steering crisis strategy and stakeholder engagement. Earlier, at SABMiller India, he spent nearly a decade managing media relations, internal communications and sustainability programmes in one of India’s most tightly regulated sectors.
His career began at the Confederation of Indian Industry, where he worked on corporate communications and policy engagement, liaising between industry and the Haryana government.
Nanchahal’s credentials include being named among India’s Top 100 Change Makers and a 40 Under 40 honouree by industry platforms. Campaigns under his watch have picked up Cannes Lions, including initiatives such as Lay’s Smart Farm, BioChar, Gatorade Turf Finder and the Lay’s Farm Equal Project, blending brand building with sustainability narratives.
At PepsiCo, the brief is clear: amplify global brand voice, align purpose with performance and keep two high-voltage brands culturally relevant in crowded markets.
If reputation is capital and narrative is leverage, Nanchahal now sits at the fulcrum. In the battle for consumer attention, the energy is not just in the can, it is in the story.
