Kids
Nickelodeon Launches exclusive TMNT merchandise
MUMBAI: Fans, get ready to bring Leonardo, Raphael, Donatello and Michelangelo, home as Nickelodeon and Viacom18 consumer products are all set to launch the official range of exclusive Teenage Mutant Ninja Turtles T-shirts marking the launch of the international box office hit film, Teenage Mutant Ninja Turtles as it prepares for its India-wide release on 29th August, 2014. The awesome TMNT range of T shirts will be launched on 22nd August on SNAPDEAL. The launch of the tees will also include a national level launch at various “CENTRAL” outlets across the country, including all major cities and metros.
Along with the new range of exclusive t-shirts and an already existing range of trendy TMNT merchandise including a toy line and books, Viacom18 consumer products and Nickelodeon are looking to provide TMNT fans with a true feel of action, excitement and the grit that the turtle brothers represent, as they gear up for the movie release. Launched at a quantity total of 50 SKU and prices ranging from Rs 599 to Rs 1099, the TMNT T-shirt range will be the highlight of the offerings at SNAPDEAL over the next month. Reasonable pricing and exclusive merchandise, is what Nickelodeon looks to offer its fans. Even the CENTRAL stores across the country will be “Themed” around the blockbuster movie, with attractive and sizzling offers on TMNT Tees and other merchandize.
The launch will be supported by a 360 degree marketing campaign across the nation. With their association with CENTRAL and SNAPDEAL, Nickelodeon promises its fans the best of TMNT at the best of stores, bringing back the decades of legacy and love that the turtles represent.
Commenting on the venture, Saugato Bhowmik, Head – Consumer Products, Viacom18 Media Pvt. Ltd., says, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Teenage Mutant Ninja Turtles have been a huge hit with Indian fans for years. Adding to this, the TMNT movie is now a global sensation and is all set to blaze the Indian cinema screens. With this venture, we look to connect with all TMNT fans and give them an opportunity to indulge in their love for the characters with a true sense of the occasion. With SNAPDEAL and CENTRAL, this “Connect” is all the more easily and seamlessly established through their unsurpassed retail networks.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
