MAM
Beyours records exponential business growth; Targets 50 crore for the next fiscal
Mumbai: Beyours, a leading player in the direct-to-consumer fashion segment, has recently recorded a significant milestone in its growth journey. From bootstrap’s inception in May 2019, Beyours has rapidly scaled its operations, reflecting an unwavering commitment to quality and customer satisfaction.
Having witnessed a remarkable growth trajectory, the company reported a revenue leap from 6 crore last year to an impressive 14-15 crore this year and has set an ambitious target of 50 crore for the next fiscal year. This growth trajectory is backed by its robust sales strategy, with 90% of sales generated through the website and the remaining 10% through its partnership with Myntra.
Commenting on the company’s remarkable growth, co-founder Nilesh Karnani said, “This expansion and revenue growth reflects our commitment to excellence and sustainability in the fashion industry. We aim to keep setting higher benchmarks for ourselves, contributing to the development of a more stylish and conscious world.”
In tandem with the monumental financial growth, Beyours has also expanded its office space from 5,000 square feet to a sprawling 13,000 square feet. This expansion accommodates the company’s growing team, which has more than doubled in size, from 13-14 employees to 30 dedicated professionals.
Co-founder Ashish Baheti expressed his enthusiasm about the company’s achievements, stating, “Our journey from a small office space to a significant footprint in the fashion industry is a testament to our team’s hard work and our customers’ trust. We are thrilled to see our vision materialize, as we continue to innovate and elevate the shopping experience for our valued customers.”
A standout moment for the company was the Diwali sale, where Beyours generated revenue of 50 lakh in a single day, highlighting the brand’s strong market presence and consumer trust. The air joggers, Air cargo & classic shirts, have emerged as hit sellers, underscoring Beyours’ ability to understand and cater to the evolving needs of the fashion-forward consumer.
As Beyours continues on its upward trajectory, the company remains dedicated to delivering high-quality, fashion-forward products to its growing customer base. With a solid foundation and a clear vision for the future, Beyours is poised to redefine the fashion landscape.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
