MAM
AQUAMAGICA, a new water party destination is all set to open its gates soon
MUMBAI: If you enjoy thrilling water park experiences, a great day party vibe, variety of food and awesome music…you are going to love the new youth hangout water destination – Aquamagica! The soon to be launched water park is located next to the theme park Adlabs Imagica.
The water nation invites visitors to experience thrilling water slides, a wave pool and a range of exciting eating options. Water lovers can experience exciting rides by taking a 72-feet plunge in water, dare to drop from exhilarating slides, laze around in the pool and much more.
Mr. Manmohan Shetty, Chairman, Adlabs Entertainment said, “With the launch of Aquamagica, we are one step closer to creating one of the biggest entertainment destinations in India. We want every Indian to be able to enjoy & have an international standard experience without the need to travel overseas. All environmentally conscious efforts including water conservation have been undertaken in the development of this project.”
A rain water harvesting reservoir within the project premises caters to the entire requirement of the water park. The reservoir stores approximately 260 million litres of rain water per year. This reservoir supplies water to Aquamagica for its daily usage and also recharges ground water which improve water levels under ground.
Ms. Pooja Shetty Deora from Adlabs Entertainment Limited said, “The youth in India have very limited entertainment options. Aquamagica aims to fill that void by offering a day party vibe at a world class water park. The brand philosophy & the product both have youth at its heart. The park will have rides and attractions like no other park in the country, with safety at the core. To keep hygiene levels at its best, we have deployed a state- of –the -art water filtration system.”
Aiming to be the must-experience destination for the youth, Aquamagica will introduce music performances over the weekend by celebrated DJ’s and artists under its banner of its #gowiththeflow weekender. Aquamagica will be a youth hangout water destination for the party goers, Bollywood and electronic dance music lovers making it the hottest destination in town.
Get into your aqua wears and be ready to experience the first international standard water park in India, Adlabs Aquamagica. Strike a pose, hold your breath, face the adrenaline and chase the waves at Aquamagica. Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. It’s 20 minutes before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune. There are local trains from Mumbai to Khopoli, and free shuttle services from Khopoli to the park every day at 10am. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
