Brands
Microsoft Devices launches Nokia X2 in India
MUMBAI: Microsoft Devices Group today unveiled the Nokia X2, the newest addition to the Nokia X family of affordable smartphones designed to introduce the “next billion” people to the mobile Internet and cloud services. The Nokia X2 is representative of the evolution of the Nokia X family, delivering an enhanced experience across user interface, hardware and apps.
The Nokia X2, available at a best buy price of Rs. 8699 offers stunning design, a more visually striking Fastlane and more Microsoft services. It also offers upgraded specifications including a 4.3-inch ClearBlack display,5MP rear camera with autofocus and flash; and a VGA front camera.
“The Nokia X2 is a compelling choice for the new generation of smartphone buyers providing an enhanced experience across interface, hardware and apps. The enhancements on the Nokia X2 lead to a richer, faster and easier experiencedesigned to introduce the “next billion” people to the mobile Internet and cloud services.” said Sari Harju, Head – Mobile Phones, Nokia India Sales Pvt. Ltd, a subsidiary of Microsoft Mobile Oy.
Nokia X2- Holistic User Experience
The Nokia X2 hasthe next-generation Nokia X Software Platform 2.0 and major enhancements to the user interface. People can choose between three types of screens to facilitate navigation: the colorful “home” with resizable tiles; Fastlane to access recent apps and future calendar items; and a new Lumia-inspired apps list, from which people can pin items to the home screen. A pull-down notifications tab also allows people to glance at connectivity options as well as actionable items, such as software updates available for download. A new home key and visual multitasking complete the experience.
Like the Nokia X, the new Nokia X2 provides access to a world of Android apps and popular Microsoft services and signature Nokia experiences while allowing people to switch between their favorite apps with the Fast lane feature. The Nokia X2 delivers an even more intuitive, smoother user experience powered by a Qualcomm® Snapdragon™200 processor featuring a dual core 1.2Ghz CPU and 1GB of RAM.
Stunning, distinctive design
The Nokia X2’s stylish exterior remains as bold as the original Nokia X but incorporates a brand-new cool translucent outer layer, making it really shine whatever the time of day.The Nokia X2 features a seamless monobody and showcases a new approach to the design of the exchangeable back covers that fuses a brightly colored core with a translucent outer layer. The overall result is a durable device that appears lit from within.The Nokia X2 will be available at launch in glossy orange, black and green, with glossy yellow, white and matte dark grey coming later to the lineup.
Compelling data offer on the Nokia X2
To allow consumers to enjoy apps on Nokia X2, Microsoft Devices has tied up with Airtel to give users free unlimited download of Android Apps for six months. The plan allows upto 500MB of free usage through which consumers can download their favorite apps via the Nokia Store and the 1Mobile store.
Microsoft and Nokia services for the Nokia X family
As a gateway to Microsoft services, the Nokia X family is driving strong uptake of services such as Skype and OneDrive, while complementing the Lumia family of smartphones. The Nokia X2 will debut with Outlook.com, Skype, Mix Radio and Here maps and OneDrive pre-loaded, with more available from the Nokia Store, including the Bing Search app. Consumers get free 15GB + 3 GB OneDrive cloud storage on Nokia X2.
New-to-the-lineup services including OneNote and Yammer are also available to download free from the Nokia Store. OneNote allows people to create notes and save them to the cloud through OneDrive, while Yammer makes collaborating with people online as easy as posting to a social network. The option to automatically backup the camera roll to OneDrive takes full advantage of 15GB of free cloud storage now available through the service, for safe guarding photos, videos, documents and more.
The Nokia X2 will be available as a dual-SIM device and will be available in the Indian market starting today at a best buy price of Rs. 8699/-
Nokia X2: Specifications at a glance
 |
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
