Brands
Goibibo.com celebrates fifth anniversary with its customers
MUMBAI: Goibibo.com, an online travel aggregator, is celebrating the fifth anniversary with the ‘Goibibo management team’ meeting the first 50 bookers in person and honouring them with a certificate of appreciation for showing faith and confidence, when Goibibo was just starting out, with a goCash gift voucher worth Rs 10,000.
Besides this, on a daily basis five lucky online bookers will get Rs 1000 in goCash, five weekly bookers have a chance to win Rs 5000 in goCash on bookings made during the week and the five mega winners will win Rs 50,000 in goCash on bookings made in the five-week period.
The journey that started in September 2009, goibibo.com has been growing by more than 100 per cent plus on a year-on-year basis. Traffic growth as per Comscore has been 97 per cent year-on-year (August 2014), making it the most rapidly growing online travel aggregator in the country. The business has constantly added applications and features: mobile apps, hotels, international flights, goCash, bus ticketing, online re-scheduling, instant refunds etc.
The company statement read, “Goibibo.com has had a very successful five-year stint in the market. We have carefully nurtured the brand to help it reach its present status as the most popular travel website in India. Our valued customers have played a very significant role in helping us reach this milestone. Through the five-week mega celebration we want to demonstrate our gratitude and appreciation for their loyalty by rewarding them with these incredible deals and offers.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
