MAM
Aaiba Design & Two Brothers collab for innovative performance marketing campaigns
Mumbai: Aaiba Design, a pioneering creative agency renowned for its groundbreaking brand solutions and design, has announced its collaboration with Two Brothers Organic Farms in 2021 for its exceptional performance marketing campaigns. This partnership symbolizes a strategic alliance that magnifies the reach and impact of Two Brothers’ organic products by delineating brand identity, tonality, visual language, and targeted digital marketing endeavours.
With a growing emphasis on health, sustainability, and ethical consumption, the demand for organic products continues to escalate. Two Brothers Organic Farms, distinguished for its dedication to organic farming practices and top-notch produce, has emerged as a trusted entity in the organic food industry worldwide, spanning over 1000 plus cities and 75 plus countries.
Speaking about this, Aaiba Design creative director & co-founder Saurabh Chandekar said, “Our collaboration with Two Brothers Organic Farms marks an exhilarating opportunity to harness the power of performance marketing to spotlight their extraordinary products.”
Furthermore, Aaiba Design client servicing director & co-founder Rasika Chandekar said, “We specialize in crafting data-driven design solutions and strategies that yield measurable outcomes. By harnessing the latest digital tools and techniques, we aspire to elevate Two Brothers’ brand visibility and foster engagement among target audiences.”
Aaiba Design project manager and design lead Krutika Potdar remarked, “The performance marketing campaigns focus on optimizing online channels to augment brand awareness, generate leads, and propel conversions for Two Brothers. Employing dynamic designing, personalized messaging, and a strategic grasp of the brand, the campaign endeavours to resonate with consumers actively seeking organic, ethically sourced alternatives.”
“We are thrilled to collaborate with AAIBA Design to amplify our digital marketing endeavours and extend our reach to a broader audience of health-conscious consumers. Through targeted performance marketing strategies, we aim to magnify the visibility of our organic products and reaffirm our commitment to quality, sustainability, and ethical farming practices,” expressed Two Brothers Organic Farms founders Satyajit and Ajinkya Hange.
Aaiba Design are inspired by music, color, and nature, and they consider them integral to their work ambiance. The brand has been recognized with various awards for its design and creative work in the industry. AAIBA currently works with prestigious brands, including Vedas Exports, Ayushakti, Absolut, Starbucks, Suzu Agro, Milletude, Lakme, Gargi by PNGS, MTV, Sun TV Network, HUL, Vodafone, and Gulf Oil, to name a few.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
