MAM
Maxus wins ‘Media Agency of the Year’ at Emvies 2014
MUMBAI: The winning spree continues for Maxus, which has won 23 new clients, worth upwards of Rs 300 crore in the first half of 2014. The media agency, not only bagged the ‘Grand Emvie’, but also took home the ‘Media Agency of the Year’ award.
Maxus won the ‘Grand Emvie’ for the campaign ‘Power of 49 Elections’- the media movement that changed the role of women in Indian elections for its client Tata Tea Gold.
The media agency, with a total tally of 230 points was also declared the ‘Media Agency of the Year’. It beat Lodestar UM, which bagged the second position with 175 points and Mindshare which managed 95 points and stood third in the winner tally.
What is notable is that Maxus has upped its ranking from the previous year and has replaced Mindshare, which had won the ‘Media Agency of the Year’ award at Emvies 2013. Loadstar UM maintained its position at number two, even this year.
“I would attribute the success to the PACE philosophy of Maxus. The undying spirit of wanting to deliver the best for our client always and their encouragement at all times,” said Maxus South Asia managing director Kartik Sharma on the win.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
