MAM
Chax quits FCB Ulka
MUMBAI: FCB Ulka’s national creative director K S Chakravarthy aka Chax has quit.
As per industry sources, Chax is serving his notice period and will soon go on a short break. “Yes, he has quit but as of now he is not joining any other agency,” says the source.
Chax had joined Ulka in 2008 and had been overseeing all the work for creative, digital and interactive divisions of the agency. With career spanning close to 35 years, Chax has worked on a variety of brands including Tata Docomo, Tata Motors, ITC, Coke, Cadbury, Lever, P&G, Goodyear and Reebok.
An Electrical and Electronics engineer by education, Chax started his career as a copy-trainee with Clarion (now Bates 141), he then moved to JWT and then, Enterprise. He later joined Chaitra (now Leo Burnett) after which he went on to set up his own production house – Persistence of Vision. During this time he was voted as one of India’s most respected ad film directors. He moved back to Rediffusion Y&R before joining FCB Ulka.
Brands
Himanshu Khanna joins CKA Birla Group as group chief marketing officer: report
Former Raymond lifestyle CMO to lead group-wide brand and marketing strategy
MUMBAI: According to a media report citing industry sources, senior marketing leader Himanshu Khanna has joined CKA Birla Group as group chief marketing officer.
Khanna moves from Raymond Limited, where he served as chief marketing officer for the lifestyle division since August 2021, overseeing the marketing transformation of the company’s nearly $1 billion lifestyle business. His tenure featured a sharper consumer focus, a digital-first operating model and large-scale retail and brand modernisation.
At Raymond, Khanna led brand strategy and growth across a broad portfolio including Raymond suiting and shirting, Park Avenue, ColorPlus, Parx, Ethnix by Raymond, ready-to-wear, Raymond Home and Raymond made-to-measure. His remit also covered retail marketing, digital marketing, consumer insights, visual merchandising and brand protection.
Before joining Raymond, Khanna was business head for the FMCG division at RP-Sanjiv Goenka Group, with full P&L responsibility. During this period, he scaled the snack brand Too Yumm!, drove rapid revenue growth, led the integration of Apricot Foods following its acquisition and executed a business turnaround.
Khanna’s career spans over three decades across global consumer companies, with senior leadership roles at Beam Suntory, Wrigley, PepsiCo, Cadbury and Nestlé.
Widely regarded as a seasoned marketing operator, Khanna is a familiar presence at leading industry forums and is considered among the most in-demand marketing leaders in the country.
