Kids
Hasbro pips Mattel for Disney’s Princess and Frozen franchise
BENGALURU: Excerpts from Mattel, Inc., (Mattel) second quarter results (quarter ended June 30, 2014): “For the second quarter, worldwide gross sales for Mattel Girls & Boys Brands were USD689.0 million, down 13 per cent versus the prior year. Worldwide gross sales for the Barbie brand were down 15 per cent. Worldwide gross sales for Other Girls brands were down 11 per cent, primarily due to Monster High, partially offset by Disney Princess and Ever After High. Worldwide gross sales for the Wheels category, which includes the Hot Wheels and Matchbox brands, were down 3 per cent. Worldwide gross sales for the Entertainment business, which includes Radica and Games, were down 19 per cent.”
The key point here is that the company has reported a drop in everything; it’s only the Other Girls brands partly driven by the Disney Princess products and American Girls brands that have shown an upward trend for Mattel in Q2-2014. The same was the case in Q1-2014.
Click here to read the full report
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
