MAM
“Attention span is going less because of so much content in apps”: Vasuta Agarwal
Mumbai: Glance has unveiled its 2024 Trends Report for India, revealing a significant shift in user engagement patterns towards personalised content discovery. With over 235 million active users, the emergence of ‘glancing’ has redefined how users interact with digital content, offering a refreshing alternative to traditional app-based browsing. This trend effectively addresses concerns such as information overload and app fatigue, allowing users to discover relevant content effortlessly.
A noteworthy finding of the report is the active engagement of users with content in their preferred regional languages. On a daily basis, regional language content received an impressive 550 million ‘glances’, with 10 out of the top 25 pieces focusing on regional subjects like news, movies, and local interests. This surge in demand for personalised linguistic experiences is evident as users accessed regional content almost twice as much as English content.
In terms of content consumption, national news, sports, and entertainment emerged as the top three categories, comprising 19 per cent, 18 per cent and 16 per cent of user interactions respectively. National events such as the G20 summit and the Chandrayaan mission garnered immense attention, with four billion and two billion glances respectively.
Indiantelevision.com on the sidelines of the media roundtable conference held by Glance, caught up with InMobi Group business officer Vasuta Agarwal where she explained how this report would be beneficial from the brand’s perspective.
Edited excerpts
On sharing the brief of this report and the need to create one
The report was about the user trends that we are seeing at Glance’s platform. We have been releasing similar reports every year because the intent is to capture the essence of the year on what’s been happening on Glance around the world. Last year’s report wouldn’t have been around the world because we were primarily in India and Indonesia at the time. This time we are gaining presence in other markets as well.
On brands effectively targeting the diverse user base of over 235 million active Glance Smart Lock Screen users in India
What we know broadly about the users is the demographic. We talked about 61 per cent being male and 39 per cent female. We know a little bit about their location and which cities they are in. We know what kind of content they are consuming like travel, who likes news, sports etc. Using all of these different elements, we create audiences which brand may want to reach out and that’s how the audience part happens. We bring in both interactivity and the engagement in the creatives.
On the role of creativity in capturing the attention and interest of Glance Smart Lock Screen users
I think it plays a big role. Attention span of the users is a huge challenge now because people have so much to consume and so many apps to go into. Capturing user attention has become a huge problem for brands because we have been present on the lock screen of the device. It becomes much easier for the brands to reach the users because you are right there on the first screen of the phone. Then comes the creativity like how you’re gonna hold the users attention, can you create some element of interaction, or some gamification like for example we talked about we used IPL live score to bring engagement. We used different color catalogs for American Tourister for interactivity. So different elements in the creative can help users to engage with brands.
On attention span reducing more and more due to rapid advancement in technology
Attention span is going less because of so much content in apps. The challenge at some times is that users themselves don’t know where to spend time. It is a combination of both. If there weren’t so many, users might not engage too much on the phone. That’s why it becomes important how you get the right information and content to the user so that their time is well spent. At Glance, we try to bring the right personalisation for users so what is useful for you might be very different then what’s useful for me and so on.
On brands ensuring their content remains relevant with users
There are a lot of things that brands need to do. One is that creators need to be continuously looked at because unless creatives keep with where the user is spending more time. For instance, five years back nobody was making videos on insta reels on the brand’s side. Until two and a half years back, nobody was making special creatives for brands because as users are spending more time on the platforms, brands also have to innovate and capture their attention. I think that’s a continuous thing that brands have to invest in. Now it’s much faster, earlier disruption would happen in ten years, now it happens every 6-12 months so we have to keep up with that pace.
MAM
The Best AEO Agencies in the USA for 2026
We ranked the 10 best AEO agencies in the USA for B2B brands in 2026 based on our selected criteria like AI visibility and clients results.
10 Best Answer Engine Optimization (AEO) Agencies in the USA for 2026
AI is changing how buyers discover vendors. Nearly half of US B2B buyers now use platforms like ChatGPT and Perplexity before visiting a single website. If your brand isn’t showing up in those answers, you’re invisible before the conversation starts. This list covers the 10 best AEO agencies in the USA for 2026, ranked independently with no paid placements.
How We Evaluated the Best AEO Agencies in This List
Here is the list of criteria we looked at while evaluating the top AEO agencies in the list
- AI Visibility: How consistently the agency’s clients appear in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
- Client Results: Documented pipeline and revenue outcomes from verified case studies and published client testimonials.
- Technical Depth: The strength of each agency’s AEO methodology, including schema implementation, entity optimization, and LLM content structuring.
- Independent Reviews: Cross-referenced against third-party agency roundups including Discovered Labs and Minuttia’s 2026 rankings.
The 10 Best AEO Agencies in the USA for 2026
1. WebFX
WebFX is a full-service US digital marketing agency with nearly 30 years of history and over 500 employees. Their proprietary MarketingCloudFX technology powers reporting and analytics across AEO, SEO, paid advertising, and web design, making them the most process-stable and enterprise-ready agency on this list for large-scale US brands.
Expertise:
- Answer Engine Optimization
- Search Engine Optimization
- Paid Advertising
- Analytics & Reporting
2. PipeRocket Digital
PipeRocket Digital is a US-focusedB2B SaaS and tech agency that runs AEO, GEO, and SEO as one connected pipeline system. Every program is measured against demos, pipeline, and MRR and not traffic or impressions. They are the only full-spectrum agency on this list serving clients from pre-revenue startups through to enterprise scale.
Expertise:
- AEO & GEO Strategy
- Full-Funnel B2B Content
- Technical SEO
- Pipeline & MRR Attribution
3. First Page Sage
First Page Sage coined the term Generative Engine Optimization in 2024 and remains the most credentialed US agency in the space. Their authority content architecture builds deep thought leadership content engineered to earn citations in ChatGPT, Perplexity, and Google AI Overviews, tracked back to qualified leads and pipeline and not vanity traffic metrics.
Expertise:
- GEO & AEO Content Strategy
- Thought Leadership SEO
- AI Visibility Reporting
- Lead Generation
4. Single Grain
Single Grain, led by CEO Eric Siu, positions itself as a Search Everywhere Optimization agency, a framing built directly for multi-platform AI visibility. Their stack combines dedicated AEO, LLMO, paid advertising, CRO, and content marketing, making them one of the few US agencies where AEO is fully integrated into a performance marketing program.
Expertise:
- AEO & LLMO
- Paid Search & Social
- Content Marketing
- Conversion Rate Optimization
5. Omniscient Digital
Omniscient Digital is an Austin-based B2B SaaS-exclusive agency founded by alumni from HubSpot, Shopify, and Workato. Their proprietary Surround Sound SEO methodology builds content ecosystems that establish brand presence across every top resource in a given category. This is the exact citation pattern that trains LLMs to associate a brand with specific buyer problems.
Expertise:
- GEO Strategy
- Editorial Content & AEO
- Surround Sound SEO
- Link Building & Digital PR
6. RevenueZen
RevenueZen is a Portland-based full-funnel organic growth agency combining GEO content, SEO, and landing page optimization under one retainer. They stand out for publishing their pricing openly, a level of transparency rare in the US AEO market, and offering month-to-month contracts with no long-term commitment required for B2B teams.
Expertise:
- GEO & AEO Content
- Full-Funnel SEO
- Landing Page Optimization
- Pipeline Attribution
7. Siege Media
Siege Media is a San Diego-based content-driven agency that has evolved from linkable assets and manual outreach into a full organic growth agency offering AEO and LLMO. Their core view is that AI models determine trust through web-wide consensus, so they engineer content to earn citations from .edu, .gov, and authoritative publisher domains that LLMs weight most heavily.
Expertise:
- Content-Led SEO & AEO
- LLMO
- Link Building & Digital PR
- Content Design
8. NoGood
NoGood is the most cross-referenced US agency in both Minuttia and Discovered Labs’ 2026 AEO roundups. For each client they form a tailored growth squad from their team of 70+ experts, delivering AEO, SEO, paid, and CRO in one data-driven system with real-time AI citation monitoring across ChatGPT, Gemini, Claude, and Perplexity.
Expertise:
- AEO Strategy
- AI Citation Monitoring
- Paid Search & Social
- Analytics & Reporting
9. KlientBoost
KlientBoost addresses the conversion gap that AEO alone creates: AI visibility drives attention but only generates pipeline if the landing experience converts it. They combine PPC management, landing page optimization, and CRO in a unified system, and have one of the highest volumes of publicly listed client reviews of any US digital agency.
Expertise:
- PPC Management
- Landing Page Optimization
- Conversion Rate Optimization
- AEO Content
10. SimpleTiger
SimpleTiger has focused exclusively on SaaS since 2006, giving them the longest SaaS-only track record on this list. The CEO and COO consult directly with every client, making this a genuinely high-touch engagement at accessible pricing — rare for a specialized US agency. Their most notable result: a 597% increase in JotForm’s organic traffic in two months.
Expertise:
- SaaS SEO & AEO
- Keyword Research
- On-Page SEO
- Technical SEO
Conclusion
Finding the right AEO agency in 2026 comes down to where you are in your growth journey and what you need AI search to do for your pipeline. Whether you’re a pre-revenue founder or an enterprise scaling across multiple markets, the agencies on this list represent the strongest options available in the US today. Start by auditing your current AI visibility, then match your needs to the agency built for your stage.
FAQs
1. What is an AEO agency?
An AEO agency (Answer Engine Optimization agency) is a specialized digital marketing firm that helps brands structure their content and online presence so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can surface them as a direct answer to user queries.
Unlike traditional SEO agencies focused on search engine rankings, AEO agencies optimize for retrieval by large language models, using semantic clarity, structured formatting, entity signals, and conversational content architecture to ensure a brand appears in AI-generated responses.
2. What is the difference between AEO and SEO?
SEO (Search Engine Optimization) focuses on getting your web pages to rank highly on Google and other search engines so users click through to your site. AEO (Answer Engine Optimization) goes a step further by structuring that same content so AI platforms can extract and cite it directly in AI-generated answers, without the user needing to click at all.
In practice, AEO and SEO are complementary rather than competing disciplines. AI platforms primarily cite pages that already rank well on Google, which means strong SEO forms the foundation that AEO builds on. Cutting one weakens the other.
3. What are the best AEO agencies in 2026?
Based on AI visibility performance, verified client results, and independent third-party rankings, the strongest AEO agencies in the USA for 2026 include WebFX for enterprise brands needing a proven full-service vendor, PipeRocket Digital for B2B SaaS and tech companies at any growth stage, First Page Sage for thought leadership-driven GEO, Single Grain for integrated multi-channel AI search growth, and Omniscient Digital for editorial-first category authority.
Other notable agencies on this list include RevenueZen, Siege Media, NoGood, KlientBoost, and SimpleTiger, each suited to different budget levels, ARR stages, and growth priorities.
