MAM
Hostbooks onboard Aster Business Solution as platinum partner for fueling growth
Mumbai: HostBooks Ltd, an Enterprise Business Management Solution provider for mid, large, and premium Enterprises in India, is proud to announce its latest strategic partnership with Aster Business Solutions LLP, elevating the company’s distribution and service capabilities to new heights.
Mohammad Ateeq, Managing partner of Aster Business Solutions LLP, leverages his extensive tech background, having carved a notable career before embarking on his entrepreneurial journey with Aster Business Solutions. His profound understanding of the challenges faced by various industries in India positions him uniquely to guide businesses through their digital transformation journey with HostBooks. Under his leadership, Aster Business Solutions LLP is set to spearhead adopting HostBooks’ comprehensive software solutions across mid, large, and premium enterprises, especially within the manufacturing, hotel & restaurant, and distribution sectors. Ateeq’s confidence in HostBooks to provide a singular, comprehensive solution is set to streamline operations and drive seamless growth by addressing the inefficiencies of enterprises using multiple software systems.
Swetak Singh, AVP & Head of Chanel Business and Balaji Subramanian, Zonal business head of HostBooks Ltd added, “The synergy between HostBooks and Aster Business Solutions LLP represents a pivotal moment for the industry. Together, we’re setting a new standard for how businesses manage their financials and compliance, paving the way for unprecedented growth and operational efficiency.”
Expressing his enthusiasm about the partnership, Ateeq stated, “Joining forces with Hostbooks Ltd as a Platinum Partner is not just a business decision, but a strategic move towards empowering Indian enterprises alike. The potential for growth and the opportunity to streamline business operations with Hostbooks are immense. I am incredibly excited about what the future holds for our clients and the industry.”
Echoing Ateeq’s sentiments, Abhijit Dutta, CSO and Advisor to Board of Director remarked, “This partnership with Aster Business Solutions LLP is a cornerstone in our mission to democratize access to top-tier Enterprise business solutions for mid, large and premium industries in India. We are thrilled to have Mohammad Ateeq and his team on board, bringing their unparalleled expertise and vision to our collective journey.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
