MAM
ZenithOptimedia wins duties for Indiahomes.com
MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning, buying and digital duties.
Indiahomes.com has also finalised its new positioning, “Aap Ke Saath” and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.
Commenting on the business win, ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to create innovative solutions for Indiahomes.com.”
Indiahomes.com marketing VP Himanshu Arora, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
