Brands
Whitemuds pioneers handcrafted shoes with a global design team
Mumbai: Whitemuds, the luxury brand in men’s footwear, proudly introduces its latest offerings – a meticulously crafted ready-to-wear collection and an exclusive made-to-order line. With a bespoke atelier nestled in the heart of New Delhi, Whitemuds combines the timeless art of handcrafting shoes with a commitment to meeting the everyday and special occasion needs of its discerning clientele.
At the core of Whitemuds’ offerings are its unparalleled designs, curated by a talented team of designers spanning Bristol, Birmingham, and India. These designs go beyond mere fashion; they serve as a means for customers to express their unique style. Each design undergoes meticulous scrutiny, with carefully selected substrate choices and color combinations during the sampling stage. Only the most exceptional pieces make it to the hand-crafting production lines, ensuring that every pair tells a tale of sophistication and individuality.
One of Whitemuds’ hallmarks is the ‘Goodyear Welted’ construction method, renowned for its ergonomic comfort and ability to retain the shoe’s original shape even under extreme usage conditions. This construction, both highly durable and refurbished, involves stitching the upper leather, lining leather, and welt to the ribbing bonded to the insole. The welt is then carefully stitched to the leather sole, providing exceptional strength and allowing for sole replacements when necessary.
“We are elated to launch our ready-to-wear and made-to-order collections, representing the pinnacle of craftsmanship and luxury in men’s footwear. Whitemuds is dedicated to elevating your shoe experience, offering designs that go beyond the ordinary and constructions that stand the test of time,” said Whitemuds founder Dhruv Arya.
Whether seeking the convenience of ready-to-wear or the personalized touch of made-to-order, Whitemuds invites men to discover the perfect blend of style, comfort, and longevity.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
