MAM
MEC Global Solutions powers up the agency’s digital offer
MUMBAI: MEC Global Solutions has made three new senior hires – Ben Rickard, Richard Davies and Mudit Jaju. Bolstering the team with three renowned digital experts, MEC demonstrates how it is setting out to embrace the ongoing seismic shift in data and digital in order to grow clients’ business.
Ben Rickard joins as digital partner and will be responsible for driving the agency’s mobile offering for clients across EMEA with particular focus on how mobile devices sit at the core of an “always-on” world through the intelligent application of data. Rickard comes from JWT where he headed up their mobile division and was responsible for the launch of JWT NOW.
Richard Davies too joins as digital partner and will be responsible for heading up digital on the global Vodafone account. With nearly 20 years of experience across search, customer insight and CRM, and most recently as Media Partner at VCCP, Davies brings with him a fresh view on how digital and data is evolving and shaping business.
Mudit Jaju joins as digital partner. A WPP MBA fellow, he graduated from Yale and worked at comScore. In his new role, Jaju will be working on digital product development and innovation initiatives across clients.
Global Solutions and EMEA chief digital officer Jeff Hyams said, “Ben, Richard and Mudit are highly experienced digital experts from very different backgrounds. They join MEC with new perspectives and will create an exciting dynamic which we believe is critical in order to drive the digital agenda for our clients. We have a vision of how we need to evolve and part of this is through creating a thriving digital culture across the whole of our business.
Encouraging new ways of thinking and doing and adding key specialist talent helps this process.”
Taking the recent senior hires in the analytics and insight team into account, this strengthening within digital further cements MEC Global Solutions and MEC’s EMEA headquarter as a centre of international excellence for clients across the region.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
