MAM
Wing Communications successfully renews PR mandate for Advait Infratech
Mumbai: Wing Communications, a leading digital marketing agency specialising in comprehensive brand strategies and innovative marketing solutions, has proudly announced the renewal of its PR mandate with Advait Infratech. This renewal is a testament to the successful collaboration between the two organisations and highlights Wing Communications’ proficiency in delivering results-driven PR and marketing strategies.
Wing Communications founder and CEO Shiva Bhavani commented on the renewal, saying, “Our ongoing partnership with Advait Infratech is a significant achievement for us. It reflects not only our capability to deliver comprehensive and effective PR solutions but also our commitment to nurturing long-term relationships with our clients. We are excited to continue our work with Advait Infratech, driving their brand forward and highlighting their vital role in the infrastructure sector.”
Wing Communications has been instrumental in enhancing Advait Infratech’s brand visibility and market presence. Through targeted PR campaigns, effective social media management, and engaging content creation, Wing Communications has successfully positioned Advait Infratech as a leader in its field. These efforts have led to increased brand awareness, better customer engagement, and strengthened stakeholder relationships for Advait Infratech.
Advait Infratech CMO Rutvi Sheth commented on the impact of this partnership: “The strategic PR initiatives by Wing Communications have been reflective, absorbent and to the point. The team is extremely supportive and understands the briefs, absolutely perfectly. It is a pleasure to be working with them.”
Advait Infratech, renowned for its innovative solutions in the power transmission and telecommunications sectors, continues to benefit from the strategic PR and marketing initiatives led by Wing Communications. The partnership has facilitated Advait Infratech in reaching broader audiences and effectively communicating their commitment to sustainable and efficient energy solutions.
As Wing Communications and Advait Infratech move forward in their partnership, the focus remains on leveraging cutting-edge marketing techniques and creative storytelling to showcase Advait Infratech’s commitment to excellence and innovation in the infrastructure industry.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
