MAM
Udit Pathak unveils ‘Pure Reality With Udit’ podcast series
Mumbai: Udit Pathak, founder and director of Media Mantra Group, a PR and integrated communications conglomerate, announces the launch of his much-anticipated podcast series, ‘Pure Reality With Udit’. With an unwavering commitment to authenticity, the video podcast series delves into the untold narratives of entrepreneurship, spotlighting the trials, tribulations, and triumphs of industry leaders in their pursuit of success.
Officially launched on YouTube, Instagram, ‘Pure Reality With Udit’ aims to provide listeners with an intimate glimpse into the behind-the-scenes struggles encountered by entrepreneurs across various industries. By sharing these powerful narratives, the podcast promises to offer invaluable insights and inspiration to aspiring business leaders navigating their own entrepreneurial journeys. The episodes are also available on Spotify, Amazon Music, and Apple Music.
Reflecting on his own journey and success, Media Mantra Group founder director Udit Pathak said, “Success is often portrayed as a glamorous destination, but the road to get there is rarely discussed. Having started working at the tender age of 16, I understand first-hand the challenges and obstacles that entrepreneurs encounter along the way. While everyone knows me as a successful entrepreneur, few are aware of the hardships and sacrifices that paved the way for my achievements. With this podcast, I want to give back to the community by shedding light on the realities of entrepreneurship and empowering others to persevere in the face of adversity.”
The podcast will feature candid conversations with accomplished entrepreneurs from various industries who will share their personal accounts of overcoming adversity, making tough decisions, and persevering through setbacks. By offering a raw and authentic perspective, ‘Pure Reality With Udit’ aims to demystify the entrepreneurial experience and provide valuable insights for those embarking on their own business ventures.
Excited about her association with the series, the show’s co-host, Lateral Sutraa founder and award winning podcaster of Unbound with Mamtaa, Mamtaa Dhingra added,” This is a golden-era of content creation and India with its 57.6 million monthly listeners is already the third-largest podcast listening market in the world. This is my third podcast series in less than two-years and I am thrilled at the sheer promise of the series ‘Pure Reality With Udit’. Udit with his sharp business acumen and an inherent curious nature brings to the show a refreshing approach as he digs insights from the realstories and lessons of those who have navigated familiar territories and negated challenges. This series is a much-needed initiative to sheds light on the authentic stories of entrepreneurial grit and perseverance. For me personally this is a true extension and growth of my podcasting journey. “
With its compelling storytelling and emphasis on authenticity, ‘Pure Reality With Udit’ is poised to become a must-listen for aspiring entrepreneurs, business students, and anyone seeking inspiration from the trials and triumphs of those who have walked the path before them.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
