Brands
Harmanpreet Kaur teams up with Woloo for women’s sanitation cause
Mumbai: Woloo, India’s first loo discovery app proudly announces the appointment of Indian women’s cricket team captain, Harmanpreet Kaur, as their brand ambassador. Founded by Manish Kelshikar, the app is aimed at providing safe and hygienic washroom facilities for women. The user can easily locate and access certified washrooms using the app, ensuring safety, cleanliness, and hygiene.
Talking about the appointment, JetSynthesys founder and CEO Rajan Navani said, “We believe that access to safe and hygienic sanitation facilities is not just a basic necessity but a fundamental right for every woman. With Harmanpreet Kaur joining Woloo as the brand ambassador, we are confident that her influence will amplify our efforts to make a meaningful difference in the lives of women by providing them with access to clean and safe washroom facilities. At JetSynthesys, we are committed to leveraging technology to improve the quality of life for women across India. Looking forward to the impact Woloo and Harmanpreet are all set to create.”
Commenting on the collaboration, Woloo founder & CEO Manish Kelshikar stated, “From Day one, we’ve been seeking someone like Harmanpreet, who truly embodies the spirit of resilience and empowerment. Her stature as an inspiring Indian cricketer makes her the perfect member of the Woloo family. We’re all delighted to have her join us on this important journey.”
Excited to be a part of Woloo, Harmanpreet Kaur stated, “I’m super excited and truly grateful to support a cause like this, something that didn’t cross my mind until I heard about it from Woloo. It made me realize how much we’ve taken things for granted and continue to live with this oversight. Woloo is pioneering a mission that addresses a fundamental need, and it requires tremendous support from everyone. There’s no reason why such a necessity should be so hard to expect. Together, Woloo and I aspire to build a future where every woman feels empowered and respected.”
The Woloo app is currently available on Android and iOS devices. Woloo service is now available across 400 cities with 40,000 hygienic washrooms on its platform. Through strategic partnerships with organisations like the Toilet Board Coalition (TBC), Woloo intends to expand city by city across India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
