Brands
UBON signs Dhruv Jurel as its brand ambassador
Mumbai: UBON, an Indian audio brand, embodying the fusion of music, youth, and action sports, has appointed Indian cricketer Dhruv Jurel as its latest brand ambassador. Dhruv Jurel is an international Indian cricketer who has stunned everyone with his performance in the recent test matches against England. He has also been a major player for the Rajasthan Royals since 2023. UBON’s new innings with him aim towards music, youth, and fitness enthusiasts.
UBON is a ‘Made in India’ brand and is dominating the offline audio market with its range of value for money, stylish, advanced, and high-quality products. The brand is available in 3000 plus cities in India and is expanding globally to countries such as Africa, UAE, Sri Lanka, Nepal, etc. Emphasizing consumer preferences and aesthetics, the brand has crafted products that effortlessly blend with the modern consumer’s individual style. This has fostered a community of over a million enthusiasts who proudly showcase their UBON accessories and make a bold lifestyle statement.
Regarding the partnership, UBON co-founder Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Expressing his thoughts, Dhruv Jurel remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. UBON, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
This collaboration highlights UBON’s commitment to endorsing sports, fitness, and a wholesome lifestyle. Dhruv Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association will enable UBON to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
UBON’s association with Dhruv Jurel is a significant step forward for the brand and underscores its commitment to excellence and innovation. The company also announced its sponsorship with the Rajasthan Royals in IPL 2024 and looks forward to an exciting season of cricket ahead.
It is to be noted that UBON is a young, dynamic, and very popular brand among sports enthusiasts, youth, and music lovers. UBON has always been at the forefront when it comes to sports. This association is the epitome of UBON’s persona.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
