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Music piracy still continues to worry stakeholders

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MUMBAI: The 6th edition of MixRadio Music Connects (MRMC) commenced on a high note today, emerging as one of the most informative and definitive annual music ecosystem gatherings. Held at the Taj Land’s End Hotel in Bandra, the proceedings of the first day were focused on the Indian music scene and its global development as an industry along with a vast understanding of new emerging platforms for aspiring entrants. The conference was attended by top executives, creative professionals, musicians, decision-makers and company heads who contributed interesting insights about the music industry.

 

The focus of this year’s event is to find ideas and solutions to increase monetisation and build traction for all those involved in the music business, with a special emphasis on the artiste community. Indiantelevision.com founder, CEO and editor in chief Anil Wanvari welcomed everyone to the conference and said, “We hope to establish new grounds in the music industry and share knowledge about the entire ecosystem.”

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Branded co-founder and CEO of and Music Matters president Jasper Donat welcomed everyone to the two day conclave and said that he was very excited to be in Mumbai and participate in the event. Mobilium Global CEO Ralph Simon, popularly known as the father of the ring tone, played the perfect presenter for the whole day expressing his unique understanding of Indian music and movies. He believes that the future belongs to the screenagers of India.

 

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The Indian Music Industry president Vijay Lazarus started off the conference by stating the two barriers that are obstructing the growth of the music industry and its investments. According to him, the first barrier is piracy, which affects everyone internationally. He further emphasised, “Due to advance technology, the consumption of music has also increased substantially. However, the monetisation of music for creators and entrepreneurs has gone down. This is frightening.”

 

The second barrier that stops the growth of the music industry is the inability for the creative and the entrepreneurial fraternities to come together as one. He added, “This is very relevant for India and I am happy that this particular MRMC is dedicated to the artistes as they are the heart and soul of the industry. However, there is also the entrepreneur who is also equally involved. If both the creative and entrepreneurial fraternities come together, we could be a powerhouse and we will be able to monetise our rights”. He concluded his speech by saying that if these two factors can be overcome; there will be no growth limit for the industry.

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This was followed by a keynote presentation by Sony Music Entertainment India president for India and Middle East Sridhar S Subramanium. He gave an overview on the current status of our Indian music industry and he said that it is in a “healthier and profitable” position today. He spoke about the “road to a billion” phenomenon and how in a short span of five years, the industry can grow to a billion dollar industry.  He said, “We just need all the right things and get all the ingredients in place and collectively figure work together”. Subramanium highlighted that one of the biggest concerns that lies in the music industry is trying to ape the west.

 

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As part of the solutions, he suggested that the music industry should follow the TV and film industry as examples. He said, “The television industry has a huge advertising market. The music industry is effectively the same thing. People do not want to pay for music anymore. We should focus on making music free in order to curtail piracy. Just like how it happens in television, we should emphasise on getting a large addressable advertising market”.

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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