News Broadcasting
Expansion is on the cards, says Sanjeev Kumar
MUMBAI: Keeping with its expansion vision, News Express has elevated Sanjeev Kumar as its COO.
Kumar was earlier the network’s sales head and took charge of the new role from 1 November, 2014. “We are a strong network as News Express is India’s first HD news channel and to take it to the next level, the network will see an expansion along with robust marketing and sales plans,” he says.
The network is launching a new regional channel, News Express MP-CG, for the Madhya Pradesh and Chhattisgarh market. Talking about the upcoming channel, he says “The soft launch has already taken place. Currently, we are working on strengthening its distribution in these areas and are building up the editorial, sales and technical teams.”
Kumar with over seven years of experience has worked in companies like Zee News. He was also associated with the Outlook group and Bennett Coleman and Co.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
