Ad Campaigns
Iconic soap brand Camay launches TVC starring Ananya Panday
Mumbai: Camay, the iconic beauty brand renowned for its luxurious soaps, launched a brand film featuring Bollywood sensation Ananya Panday.
The film opens with Ananya amidst a backdrop of Paris. As the story unfolds, we see her walking the streets of the city; captivating onlookers with the fragrance of fine French perfume infused in her Camay soap bar. In essence, a Pied Piper of scent!
Commenting on the launch of the film, Unilever International Nitin Agarwal, chief marketing officer, said, “Ananya’s magnetic presence effortlessly shines through, portraying a narrative of elegance & confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with the brand.”
Speaking about her collaboration with Camay, Ananya Panday shared, “It has been an absolute pleasure to work on Camay. It’s an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
