Brands
Godrej Consumer Products ‘Soaps’ category sees strong turnaround in Q2-2015 with new marketing campaign
BENGALURU: Godrej Consumer Products Limited (GCPL) reported 9.1 per cent growth in Total Income from Operations (TIO) in Q2-2015 to Rs 2060.12 crore from Rs 1888.51 crore in Q1-2015 and 5 per cent growth from Rs 1961.72 crore in Q2-2015. For HY-2015, TIO grew 7 per cent to Rs 3948.63 crore from Rs 3668.62 crore in HY-2014.
Note: 100,00,000 = 100 lakhs = 10 million = 1 crore
The company in its press release says that despite the Soaps category continued de-growth in this quarter the company saw a good turnaround with sales growth of 13 per cent. Godrej No. 1 recorded a sharp uptick in growth rates, aided by new marketing campaign and focused activation programmes. The launch of Cinthol’s new germ protection variant “Confidence+” has received an encouraging response, adds the company.
The company’s Ad and Publicity spend (Ad spend) at Rs 211.69 crore ( 10.3 per cent of TIO) for the current quarter was 15.4 per cent lower than the Rs 250.20 crore (13.2 per cent of TIO) in the immediate trailing quarter and was 4 per cent lower than the Rs 220.60 crore in the corresponding quarter of last year.
Over a 10 quarter period starting Q1-2013 until Q2-2015, ad spend shows an upward linear trend in absolute rupee terms, while the spends seems to have flattened out to in terms of percentage of TIO. GCPL‘s ad spend in terms of absolute rupees has been in Q1-2015 at Rs 250.20 crore above. In terms of percentage of TIO, the company’s ad spend was highest in Q1-2014 at 13.8 per cent of TIO. Please refer to Fig A below.
GCPL’s PAT in Q2-2015 at Rs 234.53 (11.4 per cent of TIO) crore in Q2-2015 was 63.5 per cent higher than the Rs 143.45 crore in Q1-2015 and 20.3 per cent higher that the Rs 195.97 crore (9.9 per cent of TIO) in Q2-2014. For HY-2015, PAT at Rs 377.98 crore was 15.4 per cent more than the Rs 327,68 crore in HY-2014.
Over the10 quarter period under consderation, PAT has been highest in Q4-2013, both in terms of absolute rupees and in terms of percentage of TIO at Rs 334.14 crore and 19.4 per cent of TIO. Over the period under consideration, PAT in terms of absolute rupees shows an upward linear trend, while PAT in terms of percantage of TIO shows a slight downward trend, probably on account of the high PAT in Q4-2013 mentioned above. Please refer to Fig B below.
Commenting on the financial performance of Q2-2015, Godrej group chairman Adi Godrej said,
“Consumer demand remained subdued in the second quarter of fiscal year 2014-2015, making this one of the slowest years of growth for the Indian FMCG industry in over a decade. We have however, continued to outperform the market and our brands have further strengthened their leadership positions. Our net profit grew strongly this quarter at 20 per cent. Sales were however impacted by a soft performance in the household insecticide category due to the deficient and delayed monsoon in India, and the impact of an adverse forex translation in our international businesses. Overall, our international businesses delivered a good constant currency growth of 12 per cent. Indonesia, our largest international business, achieved a strong constant currency growth of 15 per cent.”
“We believe that the Indian FMCG industry is now showing early signs of recovery. Growth has improved in the latter part of this quarter, particularly in September. While any recovery is likely to be gradual, we believe that after many quarters, environmental indicators are now trending in the right direction. We are confident that the second half of this year will be better than the first half.
In this uncertain environment, we continue to focus on sustaining and extending leadership in our core categories. We are managing our costs prudently in the near term, while investing for the longer term. We are also continuing our pace of launching exciting new products.
The medium and long-term growth prospects in India and our other emerging markets remain robust. I am confident that with our clear strategic focus, differentiated product portfolio, superior execution and top-notch team, we will continue to deliver industry-leading results,” added Godrej.
Click here to read the unaudited financial result
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
