MAM
Seagate appoints MD, sales & marketing for Asia
MUMBAI: Seagate has appointed Rex Dong as its managing director of the sales and marketing organisation for Asia, excluding China and Japan. Dong will assume responsibility for sales, marketing and business development for Asia, in addition to his existing responsibilities as the country manager of Taiwan, Seagate Technology.
“We are pleased to announce Rex’s new appointment,” said Seagate Technology senior vice president of global sales BanSeng Teh. “His excellent leadership skills will enable him to organise and manage diverse teams across multiple countries to build a more successful business for Seagate in Asia. Moreover, Rex has exceptional experience in working with the OEM customers and business partners. Rex also has acute business acumen and the ability to identify new business opportunities. We are confident that with Rex at the helm, he will take Seagate’s business in Asia to a higher level.”
Dong was the former OEM manager for Seagate in Taiwan from 1992 to 2000, and he joined Seagate as the country manager of Taiwan, responsible for sales, marketing and the overall leadership of the Taiwan office in 2008.
Prior to this, Dong was the general manager of Portwell, president and senior vice president of Ennoconn Corporation, an embedded solutions provider owned by Foxconn Technology. In addition to that, he held various management, sales and marketing positions at Mitac and Wiso Electronic in Taiwan.
Dong majored in Electronic Engineering at the Tamkang University, Taiwan and graduated from the eMBA of National Chengchi University, Taiwan.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
