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EARTHDAY.ORG to honour IAA India and Ramesh Narayan
Mumbai: In commemoration of Earth Day 2024, EARTHDAY.ORG, the world’s largest environmental movement, has announced the recipients of its prestigious 2024 awards.
The International Advertising Association (IAA) India Chapter is to receive the ‘EARTHDAY.ORG’s 2024 Best Organization Spearheading Sustainable Development’ Award. This award recognises IAA’s commitment to recognizing and inspiring marketing and advertising companies to drive positive environmental action as well as recognising specific categories such as Corporate Social Crusaders, Green NGO’s and Green Crusaders.
‘We are delighted to present this award to IAA in recognition of their outstanding contribution to promoting sustainability within the marcom industry, and that too over 14 years’ said EARTHDAY.ORG regional director Asia Karuna Singh. ‘IAA’s efforts are crucial in raising awareness and inspiring action towards a more sustainable future.’
Ramesh Narayan will be conferred the EARTHDAY.ORG’s 2024 ‘Most Sustainable Marcom Personality Award.’ The award acknowledges Mr Narayan’s dedication to environmental conservation efforts, his authorship of the 14-year-old IAA Olive Crown Awards, his personal commitment to mass tree planting, both urban and rural, and his continuous involvement in solar-driven rural transformation.
‘As we approach Earth Day 2024, it is crucial to recognize and celebrate the efforts of individuals and organizations who are working to create a more sustainable future. The IAA India Chapter and Ramesh Narayan are true leaders in this field, and we are honored to present them with these awards’ said EARTHDAY.ORG director projects, South and South East Asia Debapriya Dutt.
International Advertising Association (IAA) India Chapter president Avinash Pandey said, “We are delighted with this recognition. The IAA was far ahead of the curve in recognising the critical importance of inspiring the marcom industry to take steps to be guardians of Brand Earth”.
Ramesh Narayan will be presented the award at the upcoming Olive Crown Awards ceremony on 5 April 2024. EARTHDAY.ORG will hold a grand award ceremony in July where IAA will be presented its award.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
