AD Agencies
Medulla Communications leads Indian medal tally at The Rx Club Show, NYC
MUMBAI: Medulla Communications, a specialist healthcare advertising agency, leads the Indian medal tally at The Rx Club Show– one of the most prestigious international awards for creativity in healthcare advertising.
The agency bagged a gold and a silver, of the 8 golds and 14 silvers awarded at this 2014 edition of the Awards. In fact, Indian agencies have come of age in global healthcare advertising, with a total gold and silver tally of five out of the 22 awarded this year.
The gold was won on work done for Janssen Pharmaceuticals’ brand Stugeron, used in vertigo treatment, while the silver was won on a campaign developed for Johnson & Johnson’s brand, Nicorette.
The other big winners at The Rx Club Show 2014 from across the world have been Ogilvy CommonHealth, Publicis, FCB Health, Havas, and Digitas Health among others.
Founded in 1986, The Rx Club Show has grown to become an international icon in the healthcare industry. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Like every year, this year’s judges panel too included the leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.
Medulla founder-director Praful Akali, an alumnus of The Indian Institute of Management said, “What’s exciting is that we’ve won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
