MAM
‘GroupM Circuit Colombo 2014’ to pave the way for the newest phase in media
MUMBAI: Global digital expert and leading media innovator GroupM on Tuesday announced ‘GroupM Circuit Colombo 2014,’ which will take place in Colombo on 4 December, featuring an impressive line-up of speakers and a comprehensive programme.
GroupM Circuit will be a platform to discuss the future of digital marketing featuring speakers from digital powerhouses Google, Facebook, Xaxis and GroupM. The event will be held at Park Street Mews and will be attended by heads of organisations and heads of marketing of top corporates.
GroupM chief operating officer Sabry Haniz affirmed: “The potential of digital is yet to be fully realised. GroupM will be connecting the digital circuit in Sri Lanka and pave the way for the newest phase in media. We are looking forward to opening minds, inspiring new methods of connecting with audiences, and taking the industry to a whole new playing field.”
Emphasising the group’s commitment to innovation, GroupM South Asia CEO CVL Srinivas commented: “Digital media is gaining popularity all across Asia and it is becoming imperative for brands to go digital. GroupM has been at the forefront of shaping the digital media landscape globally and here in Asia. Through this initiative we hope to answer some of the questions marketers have about digital and share some best in class case studies from around the world.”
The opening keynote on the ‘Impact of Digital in Today’s World’ will be delivered by Google India director for ecommerce and online classifieds Nitin Bawankule. A panel discussion on Multi Screen Planning and its relevance to Sri Lanka will follow.
Xaxis India director Atique Kazi will speak on ‘Programmatic that works – The Basics, The Opportunities and The Pitfalls!’ Kazi will shed light on the basics of the subject while explaining how to leverage programmatic advertising, demystify programmatic, dispel misconceptions, and provide pointers to making programmatic work.
A panel discussion on ‘Comparing ROI of Digital Media to Traditional Media’ will follow. Despite digital media being a buzzword within the industry for a number of years, only a handful of brands have tapped its inherent potential; too often, it is a last minute add-on to a media plan. This discussion will plumb the depths of this topic, comparing the ROI between traditional media and its digital counterparts.
GroupM India Social Practice Head Karthik Nagarajan will address the topic: ‘Can Social have a Strategy?’ While going viral is the marketer’s dream, the internet is a graveyard of many such initiatives. This session will analyse the success of some of the most socially-active brands globally and delve into their strategies through case studies.
His session will be followed by a panel discussion on ‘The Value of an Online Influencer’. Trends in data suggest that the modern consumer is increasingly wary of an advertiser’s promise, relying more on external recommendations, which are perceived to be unbiased. The discussion will explore the value of an online influencer to a brand, and how best to leverage a positive review, and manage negative sentiments.
Facebook Global Marketing Solutions Agency Head Vidyadhar Kale will discuss ‘From Mobile Marketing to Marketing in a Mobile World’. He will explore mobility and how it will be the driving force for Facebook, and digital media overall. The address will include data on Sri Lankans and mobile trends.
The panel discussion ‘What’s Next in Digital?’ will evaluate the receptiveness of the relatively conservative Sri Lankan audience and will explore both, a forecast for digital media in Sri Lanka, as well as how communications teams can best exploit these trends. This will be followed by the keynote panel discussion moderated by GroupM South Asia CEO CVL Srinivas on ‘Marketing in the Digital Age,’ as he speaks to leading marketers across brands in Sri Lanka on their experienced with digital media and advertising.
The GroupM Circuit Colombo will also feature an interactive ‘Experiential Zone’ by Crossworks Digital Experiential Lab showcasing state of the art technology for participants to experience first hand. The inspiring collection will include a Holobox display unit, a Directional speaker, Marker based AR on brochures and magazines, a Digital Sampling Tray, an Oculus rift, a Virtual Wardrobe, a Recipe Vending machine, and a Magic screen.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
