MAM
BIG FM and Gillette partner for the ‘Gillette Vector 3 Big Disha’
MUMBAI: Backed by the success of the BIG Disha’s earlier seasons, BIG FM and Gillette India partner once again to launch – ‘Gillette Vector 3 BIG Disha’. With the aim of grooming and training youth through their first steps in the professional world, the initiative kicks off on 8 December, and will go across the markets of Hyderabad, Baroda and Ahmedabad, one week per city, reaching out to youth, in the age group of 20-25 years.
Speaking of the campaign, BIG Rural, business head Vineet Mittal, said, “The response this far has been extremely encouraging and has worked well both for the consumers as well as our partners Gillette India. We look forward to continuing to develop newer solutions for Clients which help deliver brand objectives, while positively impacting the lives of our listeners.”
Aimed at guiding the youth through their first steps as a professional, the property will see each city host experts who will train students on key skills like resume building, time management, communication skills, grooming and etiquette, and the effective use of the internet. Through alliances across B schools and professional institutions in each of the cities, it promises to ensure maximum reach to the youth. The entire on ground initiative will be amplified through the radio platform on 92.7 BIG FM.
Gillette India country marketing manager Rajeev Sathyesh, said, “Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. To address the grooming needs of young individuals and to make them aware of potential career opportunities, we have partnered with Reliance Broadcast Network to take this successful initiative forward now with Gillette Vector-3.”
Brands
Coforge launches Voyager.AI & FlightFlex.AI to boost airline operations
New platforms target real-time personalisation and smoother disruption handling
GREATER NOIDA: Coforge has introduced two AI-native solutions, Voyager.AI and FlightFlex.AI, aimed at helping airlines worldwide enhance customer experience while improving operational efficiency.
The move comes as airlines accelerate investments in modern retailing and digital transformation, where the ability to act on real-time data is fast becoming a key differentiator. Coforge’s new platforms are designed to address both sides of the equation, customer engagement and operational resilience.
Voyager.AI focuses on delivering personalised passenger experiences. By combining booking data, loyalty insights and behavioural signals into a unified real-time traveller profile, the platform enables airlines to create tailored offers and interactions across the customer journey. Using AI-led decisioning and predictive modelling, it shifts airlines away from static segmentation towards dynamic, context-driven engagement.
FlightFlex.AI, meanwhile, targets disruption management, one of the industry’s most persistent challenges. Whether caused by weather, crew constraints or operational bottlenecks, disruptions can quickly escalate across airline networks. The platform brings together AI-driven decision support, automated rebooking and proactive passenger communication to streamline recovery and reduce delays.
Coforge chief officer, strategy and growth Erika Moore said, “With Voyager.AI and FlightFlex.AI we are enabling airlines to make decisions in real-time.” She added that the solutions are built on deep operational expertise and are designed to support airlines as they transition towards more customer-centric, “retail-like” experiences.
The company said both platforms integrate with existing airline systems and are built to scale across multi-hub, multi-fleet and multi-regulatory environments, making them suitable for global carriers.
As airlines look to balance rising passenger expectations with operational pressures, Coforge’s latest offering signals a growing shift towards AI-led decision-making, where every interaction, and every disruption, becomes an opportunity to improve the journey.
