MAM
Aadarsh’s Purple Turtle Adventures Are Heading to Sri Lanka
MUMBAI: Aadarsh Pvt. Ltd. has joined hands with leading publisher Sarasavi Book Shop Pvt. Ltd., to launch Purple Turtle story books in Sinhala Language in Sri lanka. India-based IP development company, Aadarsh Pvt. Ltd. (www.aadarsh.com), has signed with leading children’s book publisher in Sri Lanka, Sarasavi Book Shop Pvt. Ltd. to produce a line of children’s story book products for the company’s anchor property, Purple Turtle, (www.purpleturtle.com) for Sri Lanka.
Manish Rajoria, Director of Licensing and Publishing of the Purple Turtle brand, noted “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in Sri Lanka will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities. , Sarasavi Book Shop Pvt. Ltd. is a leader in providing children with only high quality reading material, a perfect partner to support our growing initiatives for the Purple Turtle brand.”
Originally introduced in 2012, the Purple Turtle books have been published in 21 countries including USA, UK, China, Russia, Kazakhstan, and 6 regional languages in India with over 1 million copies published to date.
The Purple Turtle (78 x 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’ is in development.
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Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
