MAM
Philips Air Purifier partners with ‘PK’
MUMBAI: Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.
The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.
On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”
This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.
Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”
Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
