MAM
How to select the best ELSS funds for tax saving in 2024?
Mutual fund investments are extremely popular in India. Statistics show that mutual fund SIP accounts stood at 7.91 crore until January 2024. However, when investors invest in these flexible schemes, they also look to benefit from a tax-saving perspective. ELSS (Equity Linked Savings Scheme) mutual funds constitute a sub-category of equity funds that helps investors do just that.
Stepwise plan to help investors select the best ELSS funds in 2024:
Investors can adopt the following strategic approach to investing in ELSS funds in 2024 to make the most of their mutual fund investments:
• Listing down investment objectives and carrying out a risk assessment: As the first step, investors must list down their investment objectives. It helps to think of investment objectives in one-line assertions: “I wish to plan my retirement” Or “I wish to save for an upcoming vacation”, for example. Next, the investor must analyse their risk-taking capacity and gauge whether they are a conservative or a non-conservative investor with respect to risk.
• Shortlisting ELSS funds and analysing them: Next, the investor must research ELSS funds online and analyse them. The most efficient way to analyse an ELSS fund is by using a mutual fund SIP calculator. Investors can use these free, online tools to calculate their returns at the end of their investment tenure. These calculators can also help investors know their ideal investment amount. After shortlisting a few ELSS funds, investors must compare their expected returns to further narrow down their search.
• Noting down the expenses of investing in each shortlisted ELSS fund: Since ELSS mutual funds charge an expense ratio, investors must also note down the expense ratios charged by each fund in their shortlist. This will help them further narrow down their list and bring it down to two-to-three funds.
• Considering liquidity concerns: Investors should bear in mind that ELSS mutual funds have a three-year-long lock-in period. These funds offer very less liquidity, and investors should be aware of this feature at this stage. They must accordingly decide on their investment amount. It is at this stage that the investor can select the fund of their choice and make the investment.
• Reassessment: After investing, the investor must keep revisiting their ELSS investment to check if it aligns with their larger investment goal(s). If their ELSS investment does not align with their investment goal(s), they must reassess and make changes. An SIP investment calculator can help investors with this too.
In the five-step procedure outlined in this article, the role of online mutual fund returns calculators emerges as being extremely crucial. Investors must make the most of these online tools since they help them plan for their ELSS investments in advance. The utility of these calculators goes beyond helping investors calculate their returns, since they can also be used to assess one’s risk-taking capacity. Investors can enter different values of investment amounts and tenures to assess their own capacity of taking risks through their ELSS investments.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
