GECs
Big Magic goes seasonal
MUMBAI: In a country where daily soaps rule, Big Magic, the flagship general entertainment channel of Reliance Broadcast Network, is all set to adopt a new seasonal format.
Starting 29 December, the channel with its core positioning of being chatpata har pal, will introduce seasonal formats across its popular shows like Har Mushkil Ka Hal Akbar Birbal, Uff Yeh Nadaniyaan, Ajab Ghajab Ghar Jamai and MahiSagar. With this format, the channel aims to emphasise on freshness in characters, more comedy twists in plots, new themes in a four week long season format.
New seasons for the shows kicks off as below:
Uff Yeh Nadaniyan – 29 Dec
Har Mushkil ka Hal Akbar Birbal – 15 Jan
Ajab Ghajab Ghar Jamai – 12 Jan
Mahisaagar – 19 Jan
With the seasonal format kicking in, the channel will see transformation in existing characters, new character introductions new high points – with an unpredictable climax at the end. It will continue its episodic formats but will bring in more comedy, quirky and over the top elements to garner a higher space in the comedy genre. The season will be divided into – premieres, mid-season and season finale.
Talking about the new season format, Reliance Broadcast Network creative director Uditanshu Mehta said, “At Big Magic, we regularly aim to bring in innovation and newness across our shows. Our regular innovation and programming spikes have ensured time spent on our channel has increased excellently over the past few months, and alongside has audience expectations. This move is part of our endeavor to ensure we deliver to our discerning viewers a truly chatpata experience through our programming.”
The channel emphasises that the move will also allow marketers an effective window which can be perfectly timed to their campaigns, since they can now partner seasons, which are shorter and ensure high audience engagement.
As a part of the larger programming strategy, Big Magic will be incorporating interesting storylines in their leading shows.
The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach with a 360 degree marketing plan.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
