Ad Campaigns
Option Designs creates sarcastic campaign for UC Browser
MUMBAI: Option Designs has crafted a campaign, which includes a series of sarcastic and rib tickling funny resolutions of various celebrities and super heroes, for China-based mobile browser UC Browser.
The humorous Facebook posts are designed to attract the youth towards the brand and to acquire unique and more eyeballs through innovative and viral content.
With the New Year starting and people making a number of resolutions, Option Designs came up with a simple yet crispy idea to promote the brand through funny resolutions on how people break resolutions.
Option Designs MD Japneet Singh said, “We felt that we should encash on the most common fad during the New Year week – ‘Resolutions’. The objective behind the campaign was to highlight how people make resolutions and break them in a couple of days. The tremendous response to our rib tickling posts from the fans has only encouraged us to take this forward and convert this into a full-fledged humorous video. We are sure this campaign will help the brand reach out to a wider audience and highlight its benefits to the target customer. We are very confident that with the combination of great marketing and the unbeatable content, UC browser will be an absolute winner in the market.”
UC Browser spokesperson added, “We constantly innovate with our strategy to connect with our target audience, our latest campaign does exactly the same, it evokes the humorous side of resolutions. Youngsters generally make resolutions, but failed to carry them further, the campaign was designed to target the same audience. With the series of humorous posts and video, we are getting good response from the fans; also the organic reach of the page becomes quite high.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
