Brands
Confirmtkt becomes the official train ticketing partner of Royal Challengers Bengaluru
Mumbai: ConfirmTkt, an online train-utility and ticketing-focused company, proudly announces its association with Royal Challengers Bengaluru (RCB) as their official ‘Train Ticketing Partner’ for the T20 season of 2024. In a move set to captivate cricket enthusiasts, ConfirmTkt’s brand logo will prominently adorn the trousers of RCB’s official and training jerseys.
This collaboration heralds an exciting phase for both entities, as ConfirmTkt unveils plans to leverage its association with RCB to engage fans through a multifaceted approach. The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and compelling digital campaigns featuring popular RCB players. Moreover, ConfirmTkt will introduce thrilling in-app games and contests across various social media platforms, offering RCB fans the chance to win exclusive match tickets and autographed memorabilia from the team.
ixigo Trains & ConfirmTkt CEO Dinesh Kumar Kotha, expressed his enthusiasm, stating, “This collaboration goes beyond the conventional realms of sponsorship; it’s about merging the essence of what makes us uniquely Indian – the love for trains and the passion for cricket. This isn’t just about the game; it’s about building a community that shares the same heartbeat – the love for train journeys, the passion for cricket, and the spirit of Bengaluru.”
Royal Challengers Bengaluru, vice president & head Rajesh Menon said, “We are pleased to partner with ConfirmTkt this season. I am confident that this collaboration will bring out exciting fan engagements for people and make them feel more connected with the brand.”
The T20 league, now entering its 17th season, continues to captivate audiences worldwide, with the previous edition garnering over 50.5 crore television viewers. With this strategic partnership, ConfirmTkt is geared up to offer an enriching experience to all cricket buffs, creating memories that will linger in our hearts long after the last ball is bowled.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
