MAM
Metigon bags three clients to close 2014 on a high
MUMBAI: Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has ended the year on a high while signing three new clients in automotive, digital and industrial engineering sectors.
JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.
One Digital Entertainment, India’s Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.
Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.
“To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”
Born in early 2012, Metigon has grown and developed its public relations and public affairs offerings by leaps and bounds. The agency’s PA division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, as well as corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.
Under the public relations services, Metigon offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
