Brands
LAPP unveils “alive by LAPP” – A commitment to excellence, innovation & inclusion
Mumbai: In today’s dynamic industrial landscape, adaptability and innovation are crucial. LAPP stands as a beacon of transformation, unveiling its new brand identity and tagline, “alive by LAPP”. This initiative reflects the company’s evolution over the last 65 years from a cable manufacturer to an integral industry partner dedicated to bringing industries to life, providing customized solutions that drive innovation and success for its customers.
The legacy of innovation, spearheaded by Oskar Lapp’s invention of the first industrially manufactured colour-coded wires under the brand name ÖLFLEX in 1958, has propelled LAPP to become a pioneer in cable and connectivity technology. LAPP’s commitment to delivering customized solutions remains resolute. Developed by experts for experts, the company consistently provides tailor-made connection systems for projects across different segments. Beyond cable supply, LAPP is dedicated to designing optimized end-to-end solutions and providing high-quality standard products, that actively contribute to bringing industries to life.
“At the heart of LAPP’s mission is a powerful message: ‘bringing industries to life.’ This dedication positions LAPP as a global leader in connectivity technology, exemplified by its journey from a cable manufacturer to a preferred partner for connectivity solutions, a testament to the company’s unwavering commitment to excellence and innovation.”
LAPP recognizes cables as the silent heroes of the industry, the unseen lifelines that power vital processes. Their industrial solutions act as neural networks seamlessly connecting various production segments. From mobility solutions to the Industrial Internet of Things (IIoT) and predictive maintenance, LAPP’s connectivity breathes life into industries by ensuring the efficient flow of power and data.
LAPP CEO Matthias Lapp emphasised, “It’s all about our customers and their needs. They are the linchpin of everything we do. ‘Alive by LAPP’ is more than just a tagline. It accompanies us in every customer conversation, in the online shop or in corporate communication. LAPP is everywhere: countless applications, machines, and industries around the world run thanks to our connection solutions. In a world that depends on connections, ‘Alive by LAPP’ is a promise.”
Lapp India managing director Marc Jarrault adds, “The refreshed brand identity, with its vibrant blend of orange and purple, reflects a deeper commitment to the future. The orange, the foundation of our heritage, continues to symbolize the energetic spirit of innovation that has always driven us. The additional dash of purple signifies our focus on being a more inclusive and accessible brand, communicating with a broader audience, young and old, and empowering future generations to shape a more connected world. This new identity also reflects our dedication to fostering diversity within LAPP. Ultimately, orange and purple together represent the dynamic energy and collaborative spirit that LAPP brings to creating solutions that keep industries alive.”
The global influence of LAPP is evident, with its connection solutions playing a crucial role in numerous applications, machines, and industries across the world. At the core of LAPP’s portfolio are tailored connection systems crafted by a proficient team. LAPP’s specialists work diligently to create bespoke products and solutions, addressing the most challenging project needs and industry requirements.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
