Brands
Pexpo teams up with Royal Challengers Bengaluru as official water bottle partners
Mumbai: Pexpo, a stainless steel water bottle & vacuum flask manufacturer, announced its collaboration with Royal Challengers Bengaluru (RCB) as the official Water Bottle Partner for the highly anticipated 17 edition of the T20 League, slated to kick off this March. This marks a significant milestone as Pexpo teams up with RCB for the first time, aiming to inspire millions of fans to prioritize better lifestyle choices while fostering a cleaner, healthier environment.
Amidst the excitement of the T20 season, the partnership between Pexpo and RCB promises to elevate the league experience with a strong emphasis on better lifestyle choices and environmental sustainability. Throughout the T20 season, Pexpo will feature prominently among RCB sponsors, presenting co-branded products such as water bottles featuring images of RCB players, alongside a range of RCB merchandise and co-branded packaging.
In an innovative stride towards advocacy, Pexpo and RCB will embark on collaborative campaigns, leveraging diverse media platforms to engage with consumers and RCB fans across India. This association aims to encourage millions of fans to prioritize their lifestyle choices while fostering a cleaner, healthier environment.
Pexpo CEO Vedant Padia shared his excitement about the collaboration, stating, “We are thrilled to embark on this journey with Royal Challengers Bengaluru as their official Water Bottle Partner for T20 Season 2024. Our commitment to delivering high-quality, innovative products that promote environmental sustainability, perfectly aligns with RCB’s ethos. Through this partnership, we aspire to inspire millions of fans nationwide to prioritize their lifestyle choices while also contributing to a cleaner, healthier planet.”
Royal Challengers Bengaluru vice president & head Rajesh V Menon said, “We are delighted to partner with Pexpo this season. The philosophy of green is at the core of RCB, and the brand shares the same values of spreading awareness for a sustainable environment through better lifestyle choices.”
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Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
