e-commerce
Jabong.com integrates fashion with technology, sets up Jabong Labs
MUMBAI: Jabong.com, an online fashion destination, is stepping into the Silicon Valley of India with its new establishment – Jabong Labs.
Jabong’s sole focus since its inception has been fashion and in order to provide fashion with convenience, Jabong is setting up its very own research and development center – Jabong Labs, which will provide customer experience adept with the latest scientific know-how. The goal is to marry the best of consumer experience that comes with buying and experiencing fashion with the state of art technology on the official website and mobile application.
On the occasion of the launch of the new office at Bengaluru, Jabong.com HR head Ashu Malhotra said: “In order to further enhance customer experience, we are establishing a new office in Bengaluru singularly focused on making online shopping more transparent and user friendly. This technology lab will be used to further improve our backend systems with a focus on meeting long term IT goals for the organisation. The new office will include a talent pool of software engineers and techies with extraordinary IT skills who will further contribute to make us market leaders in the online shopping business.”
With the advent of m-commerce and extensive internet penetration within our nation, Jabong has recognised the alarming need to improve and constantly innovate for better technology.
Jabong has in place a strong leadership team that brings strong and relevant industry experience, along with a board of advisers, who are veterans in ecommerce product and technology.
Jabong Technology Labs is one such platform that enables innovation and faster implementation of newer features.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
